Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 218

B2B eCommerce BigCommerce Omnichannel 218

Forrester eCommerce

JANUARY 26, 2024

I’m pleased to announce the publication of The B2C Customer Data Platform Landscape, Q1 2024. Forrester’s landscape research is a valuable resource for marketers to understand and differentiate the range of solutions available to them in a very dynamic market.

B2C 276

B2C Customer Data Marketing Customer 276

Forrester eCommerce

JUNE 22, 2023

Marketers want to capture as much zero- and first-party data as possible, whether that’s email addresses, marketing opt-ins and other consent, or more granular data about who a customer is and what they’re interested in.

Customer Data 195

Customer Data Customer Marketing Consumer 195

Optimizely

FEBRUARY 13, 2018

But in the world of B2C marketing, many aren’t yet using integrations to their full potential. Marketers ended up wrangling multiple tools: an ecommerce platform, an email service provider, mobile marketing software, paid ad platforms, and more. That’s why integrations are the key technology that will power B2C marketing in 2018.

B2C 170

B2C Marketing Customer Data eCommerce Platforms 170

Optimizely

NOVEMBER 9, 2017

What is identity resolution , and why should you care about it as a B2C marketer? Identity resolution is the ability to stitch together customer data into a single source of truth — to fully understand how your buyers interact with your brand across devices, channels and browsers. Get the Whitepaper Now.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

Optimizely

MARCH 29, 2018

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. As a believer in data-driven marketing, you immediately look at the metrics. Are you really a data-driven B2C marketer? How many converted into long-term customers?

B2C 247

B2C Marketing Multi-channel Customer Data 247

Optimizely

NOVEMBER 30, 2017

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about? How will you be analyzing customer data? B2C marketers will stop wasting time on vanity metrics.

B2C 186

B2C Marketing Channel Customer Data 186

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. Consider the application in ecommerce where gen AI-powered chatbots redefine customer interactions. Many retailers grapple with insufficient product data.

Social Media 268

Social Media B2C B2B Customer Data 268

Optimizely

NOVEMBER 16, 2017

Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers. Customer service platform.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

Optimizely

JANUARY 25, 2018

That sounds wonderful — you may think — but what does this have to do with ecommerce marketing? One crucial word: data. Many ecommerce marketers struggle to get access to the data they need to make informed decisions and optimize their campaigns. Get a single view of your customer. Here’s how.

B2C 199

B2C Marketing Channel eCommerce Marketing 199

Optimizely

OCTOBER 5, 2017

When you think of a Customer Relationship Management system (CRM), what do you imagine? . A CRM is the one place where all of your customer data lives, creating a single source of truth on which to base business decisions and manage customer engagement. In contrast, the B2C CRM is built for marketers.

B2C 186

B2C B2B Multi-channel Management 186

Optimizely

DECEMBER 19, 2017

Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? These are all incredibly specific buyers who are all looking for something very different from an ecommerce brand. As a B2C marketer, you can’t market to everyone or you’ll sell to no one.

eCommerce 186

eCommerce Customer B2C Fashion 186

Forrester eCommerce

OCTOBER 29, 2020

Customer experience (CX) has become the number one business priority for marketers. The percentage of European B2C marketers considering improving CX as their company’s top business priority has jumped from 26% in 2019 to 46% in 2020. CMOs are fully aware of the importance of customer data to personalise experiences.

B2C 212

B2C Customer Customer Experience Customer Data 212

Forrester eCommerce

OCTOBER 26, 2018

Six months ago we started a conversation about customer data platforms (CDPs). The timing was right; CDPs were driving attention towards a historically sleepy corner of the martech universe centered around data management, gaining traction among vendors, and racking up mentions in the marketing trade press.

B2C 354

B2C Marketing Customer Data Management 354

BigCommerce

FEBRUARY 13, 2018

When it comes to ecommerce, a word that first comes to mind is growth. Ecommerce expert Gary Hoover’s research shows that just in the last 14 years, the growth of ecommerce companies has skyrocketed across the board. In fact, growth projections estimate that by 2022, ecommerce revenues will exceed $638 billion in the U.S.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You have to choose your own strategy, and test out what works best for your customers.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Optimizely

JANUARY 16, 2018

How well do you really know your customers? If you’re in ecommerce, a CRM can actually help you gain more insights into your buyers. That’s why you need a CRM that is designed specifically for businesses that sell directly to consumers: a B2C CRM. Get a single view of your customer. Get a single view of your customer.

eCommerce 191

eCommerce B2C Social Media Customer Data 191

Retail TouchPoints

AUGUST 24, 2022

As ecommerce has become a part of everyday life, customers have felt empowered to take control of their checkout experiences both in-store and at home. These deficiencies can make the experience even more drawn out and cumbersome than waiting in line, leading the customer to ask if it’s even worth it in the first place.

Payment Services 261

Payment Services eCommerce Shipping Costs Shipping 261

Optimizely

APRIL 12, 2018

But this round isn’t just a big deal for us at Zaius; it’s also a big deal for our customers. We’ve always prided ourselves on being a company that exceeds customers’ expectations, and we can now devote even more resources to this mission. This is exactly what’s happening today in B2C marketing. We took a different approach.

B2C 199

B2C Customer Customer Data Shopify 199

Retail TouchPoints

DECEMBER 23, 2022

Forrester also notes that over the past few years, retailers focused heavily on their ecommerce business and in-store fulfillment; as a result, they found out the hard way that their legacy and outdated technology stack impacted their agility and ability to respond to changing consumer behavior. As 2022 wraps up, it’s time for a “reset.”

eCommerce 209

eCommerce Shipping Costs Retail Recommendation 209

Optimizely

OCTOBER 26, 2017

Six is the magic number when it comes to your loyal ecommerce customers. It may sound strange, but we’ve found that your company’s most loyal customers have an average of 6 completely different identities in your marketing systems. It’s not because your customers are purposely trying to confuse you. Why is this exactly?

Customer 186

Customer B2C Customer Data Mobile 186

BigCommerce

OCTOBER 20, 2017

B2B ecommerce will reach $1.2 Just by the end of 2017, Forrester expects B2B ecommerce to reach $889 billion and represent 11% of total B2B sales in the U.S. And no B2B seller can afford to ignore the reality that if they do not have an ecommerce arm, they will 100% miss out on sales and long-term deals. LTL shipping.

B2B 251

B2B eCommerce Payment Services Multi-channel 251

Optimizely

OCTOBER 9, 2017

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. This means it’s definitely not too late to get your brand on track with a better ecommerce marketing strategy.

Omnichannel 236

Omnichannel B2C Marketing eCommerce Marketing 236

Kibo

APRIL 8, 2020

Mega retailers like Amazon and Barnes & Noble have big data, sophisticated digital storefronts, and advanced personalization built into the customer journey. In a brick-and-mortar store, endstands and displays are built to draw attention from passing customers, but offer very limited options. This isn’t a new problem.

Books 108

Books B2C B2B Social Media 108

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JUNE 28, 2018

We know the ecommerce world changes rapidly, and it can be tough to keep up. But even with that exponential progress, consumers are still underutilizing ecommerce websites , with just 9 percent of U.S. So bookmark this web page, and get ready to nerd out on all of the ecommerce terms you could ever need to know. The Glossary.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

Elsner

MAY 21, 2020

In today’s fast-paced market, the majority of the customers are turning to B2B Ecommerce stores to purchase their products directly. B2B customer experience has improved, but the consumers are waiting for stores to buck up and fulfill their expectations. Below are some strategies for B2B Ecommerce stores: 1.

B2B 78

B2B eCommerce Improvements B2C 78

Kibo

APRIL 19, 2022

They create (or source), market, and sell their products directly to customers. D2C brands connect with customers using primarily digital channels and touchpoints like social media, eCommerce websites, mobile apps, SEO/paid search and email. The difference between B2C and D2C Commerce. The D2C Customer Journey.

Payment Services 127

Payment Services Customer B2C Social Media 127

Optimizely

OCTOBER 19, 2017

Are your customers at-risk? If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. As a B2C marketer, it’s your job to keep all of your buyers happy and excited about your newest products. Track engagement over time. Track engagement over time.

Customer 306

Customer Channel B2C Omnichannel 306

Forrester eCommerce

FEBRUARY 23, 2024

The California attorney general’s office reached a settlement with DoorDash after the food delivery company sold customer data without proper notice or opt out controls. It got slapped with a measly $375,000 fine (for context, DoorDash’s stock price is $122 and change), but don’t brush this off as a one-and-done.

Customer Data 410

Customer Data Customer B2C Marketing 410

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. In this blog, we're diving into the features, pros and cons of both Klaviyo vs. MailChimp to help you determine the best eCommerce tool for your business's needs. Real-Time Customer Data.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Optimizely

MARCH 6, 2018

B2C marketers have to work harder than ever to personalize and customize email marketing campaigns. In fact, 63% of Millennial consumers and 58% of GenX consumers are willing to share data with companies in exchange for personalized offers and discounts. Buyers today simply expect personalized emails.

eCommerce 199

eCommerce B2C Recommendation Customer Data 199

Forrester eCommerce

JANUARY 10, 2022

Customer data platforms (CDPs) are among marketers’ top marketing technology (martech) priorities in Asia Pacific (APAC).

B2C 195

B2C Customer Data Technology Marketing 195

Forrester eCommerce

FEBRUARY 14, 2024

I’m pleased to announce the publication of The Customer Data Platforms In Asia Pacific Landscape, Q1 2024 report. This comprehensive report features 22 vendors with $5 million or more annual CDP revenue from the APAC market.

Marketing 451

Marketing Customer Data Customer B2C 451

Optimizely

AUGUST 31, 2017

As a B2C marketer, you habitually send out emails that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on current location. Your ecommerce business relies on this type of technology-driven personalization for one reason: it’s incredibly effective.

eCommerce 199

eCommerce B2C Gifts Marketing 199

GetElastic

SEPTEMBER 20, 2021

If it’s one thing the COVID-19 pandemic showed us, it was that disruption was inevitable - and we surely have seen that in the eCommerce industry. Over the past two years, businesses have had to adapt to a new normal and accommodate for new customer expectations throughout their eCommerce strategy.

B2C 145

B2C B2B Reference eCommerce 145

Groove

JUNE 25, 2020

The BigCommerce & HubSpot Integration by Groove Commerce helps you automatically sync all customer and order data from BigCommerce with Hubspot's smart lists and reporting tools. Sync order data into deals, and sync customer data from orders into contacts. Follow-Up With Customers Post-Purchase.

BigCommerce 349

BigCommerce B2C B2B eCommerce 349

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.

Customer 88

Customer Customer Retention Social Media X-cart 88