Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Retail TouchPoints

AUGUST 29, 2023

What was a surprise-and-delight experience for customers two years ago is now an expectation. For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Basically, customers now expect to feel known. It’s also a giant undertaking.

Multi-channel 207

Multi-channel Retail Customer Experience Customer Data 207

Optimizely

DECEMBER 21, 2017

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel.

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.

Customer 88

Customer Customer Retention Social Media X-cart 88

Optimizely

AUGUST 9, 2018

The Customer Is the Center of Everything. “We For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. But despite this, many brands make a lot of assumptions about what their customers want and need.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Optimizely

DECEMBER 5, 2017

The customer lifecycle is a beautiful thing. In an ideal world, it ends with a meaningful relationship: a new loyal customer. As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. Loyal customer. Use customer data to segment buyers.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

Optimizely

MAY 15, 2018

That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search. Attendees will also learn how getting this messaging right can attract new customers and recapture the attention of existing customers. 97% of U.S.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

Elsner

MAY 21, 2020

In today’s fast-paced market, the majority of the customers are turning to B2B Ecommerce stores to purchase their products directly. B2B customer experience has improved, but the consumers are waiting for stores to buck up and fulfill their expectations. Prepare Omnichannel Commerce Strategy. Paid Media. Add Chatbots.

B2B 78

B2B eCommerce Improvements B2C 78

Forrester eCommerce

JUNE 3, 2021

Forrester defines cross-channel campaign management (CCCM) as “enterprise marketing technology that supports customer data management, analytics, segmentation, and workflow tools for designing, executing, and measuring campaigns for digital […].

Channel 235

Channel Management Customer Data Technology 235

Optimizely

AUGUST 31, 2017

As a B2C marketer, you habitually send out emails that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on current location. This Father’s Day ad is a perfect example of what NOT to do when targeting customers. Don’t target too broadly.

eCommerce 199

eCommerce B2C Gifts Marketing 199

GetElastic

JANUARY 13, 2019

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving.

Customer Experience 150

Customer Experience Customer Multichannel Social Media 150

Ecommerce Platforms

FEBRUARY 23, 2021

Since Enterprise companies have more demands to deal with, including higher order numbers and more customers, they need more software too. BigCommerce is a fantastic store for enterprise customers that want to have everything they need in the same place. Great customer support. API calls with custom apps. SEO support.

eCommerce Platforms 118

eCommerce Platforms Merchant Services Shipping Costs eCommerce 118

Optimizely

JUNE 29, 2017

It goes without saying that the more your shopper spends per purchase, the more likely you are to make up the costs of acquiring that customer with an eventually high lifetime value. Razorgator is a Zaius customer that was seeking to drive AOV. Razorgator is based in California, has over 1 million customers, and has sold over 3.5

B2C 150

B2C Events Channel Customer Data 150

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

The transition to digital marketing has accelerated over the past two years, and the customer experience has improved dramatically. Now, consolidating gains can help retailers focus on the customer experience to improve loyalty and potentially capture new markets. First-Party Data Marketing Is The New Norm.

Payment Services 81

Payment Services Small Business Retail Marketing Retail 81

Kibo

APRIL 26, 2022

A pivot to omnichannel shopping is also being adopted by consumers. It’s API-first, meaning your developers can leverage headless commerce APIs to expand and customize commerce functionality. It’s powered by customer data and uses machine learning to deliver powerful data-driven experiences.

Payment Services 62

Payment Services Marketing Multi-channel Mobile 62

Omnisend

MAY 31, 2023

Reading Time: 11 minutes Dotdigital is a popular customer engagement platform. It’s known for its data-driven approach to improving customer experiences. It allows you to connect with your customers via many marketing channels , such as email, SMS, live chat, and push notifications. Omnisend G2 rating : 4.5/5

Live Chat 78

Live Chat Social Media Multi-channel Omnichannel 78

Optimizely

OCTOBER 9, 2017

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. If you’re behind on your own omnichannel strategy, this should comfort you somewhat. By the numbers.

Omnichannel 236

Omnichannel B2C Marketing Channel 236

Ecommerce Platforms

JANUARY 12, 2021

Like KPIs, Metrics and Scorecards, revenue, customer data, or invoice-related data. You can customize the calculations and relevant data sets to display or use NetSuite’s preset formats. All visualized data is live and refreshed in real-time. Utilize this feature to innovate customer support and marketing.

Payment Services 118

Payment Services Merchant Services Shipping Costs Payments 118

Ecommerce Platforms

MAY 3, 2023

As the “Enterprise” Shopify solution, Shopify Plus offers a host of opportunities to strengthen your sales, and customize your store. You can set up specific accounts for customer service reps, technical administrators, and so on. The question is, how is it actually different to the core Shopify service? What is Shopify?

Shopify 104

Shopify Merchant Services Shipping Costs Payment Services 104

Optimizely

MAY 8, 2018

If you don’t know your customer behavior intimately, you definitely should. As a B2C marketer, you want to know as much as possible about your customer’s buying habits, including their first purchase, their last purchase, their customer lifetime value, and much more. Probably your access to accurate customer data.

B2C 186

B2C Customer Customer Data Definition 186

Kibo

DECEMBER 14, 2021

They also think it is easier and more convenient to research by themselves or message customer support than going to a brick-and-mortar store and asking salespeople for help. Merchants are shifting toward a fast and efficient customer digital shipping experience to meet the demands of the millennial shopper.

Social Media 62

Social Media Retail Mobile Omnichannel 62

Fabric

NOVEMBER 2, 2023

For omnichannel retailers, these cutting-edge solutions can help to deliver seamless shopping across various channels and improve the overall customer experience. Therefore, it’s no surprise that one key benefit of enterprise e-commerce platforms is the flexibility for it to be customized according to the specific needs of a business.

eCommerce Platforms 130

eCommerce Platforms eCommerce Payment Services Merchant Services 130

Kibo

MAY 20, 2014

Kibo’s Perfect Sync Streamlines Data for Seamless Support When it comes to support, today’s retail customers will not settle for virtual time. They expect knowledgeable assistance from customer support and sales associates in real time. The result is empowered customer support agents and sales associates.

White Paper 62

White Paper B2B Shipping Costs B2C 62

Kibo

NOVEMBER 1, 2021

Omnichannel shopping isn’t just a passing trend. It represents the new normal in how B2B and B2C consumers research, purchase, and acquire products. To do this, you need a robust omnichannel fulfillment strategy and the right order management software to support it. What Is Omnichannel Order Management?

Omnichannel 114

Omnichannel Management Multichannel B2C 114

Optimizely

OCTOBER 26, 2017

Six is the magic number when it comes to your loyal ecommerce customers. It may sound strange, but we’ve found that your company’s most loyal customers have an average of 6 completely different identities in your marketing systems. It’s not because your customers are purposely trying to confuse you. Resolve customer identity.

Customer 186

Customer B2C Customer Data Mobile 186

Optimizely

NOVEMBER 9, 2017

What is identity resolution , and why should you care about it as a B2C marketer? Identity resolution is the ability to stitch together customer data into a single source of truth — to fully understand how your buyers interact with your brand across devices, channels and browsers. Get the Whitepaper Now.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

Optimizely

OCTOBER 19, 2017

Are your customers at-risk? If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. As a B2C marketer, it’s your job to keep all of your buyers happy and excited about your newest products. Track engagement over time. Track engagement over time.

Customer 306

Customer Channel B2C Omnichannel 306

Optimizely

MARCH 27, 2018

Shoptalk 2018 was huge — the world’s largest conference for B2C, retail, and ecommerce innovation sold out for the third time in a row with more than 8,500 attendees from some of the biggest brands in the world. Omnichannel takes over the organization. “To AI is still not fully autonomous. “AI But we’re not there yet.”.

B2C 150

B2C Omnichannel Channel Customer Experience 150

Optimizely

FEBRUARY 6, 2018

This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Personalized marketing isn’t just about effectively targeting your potential customers — it directly impacts your bottom line.

Marketing 277

Marketing B2C Customer Data Channel 277

Optimizely

MARCH 15, 2018

Omnichannel engagement filtering helps you see the full picture of your customers so you know who truly is and isn’t engaged across multiple channels. With omnichannel engagement filtering, you should consider a number of other factors to determine whether a buyer is truly still engaged or not.

Customer 170

Customer B2C Social Media Omnichannel 170

Ecommerce Platforms

MARCH 9, 2023

In this Zoho CRM review, we’ll be walking you through one of the top-rated customer relationship management tools on the market. Feature-rich and easy to use, Zoho CRM supports around 250,000 businesses across 180 countries to ensure you can convert more leads, grow revenue, and engage with customers. What is Zoho CRM?

Live Chat 104

Live Chat Social Media Payment Services Payments 104

Kibo

DECEMBER 8, 2022

As more consumers and B2B buyers favor omnichannel journeys to complete their purchases, it’s more critical than ever for businesses to have an order management system that can support and enhance those experiences. This follows our earlier announcement of bring named the only Leader in The Forrester Wave : B2C Commerce Solutions, Q2 2022.

Management 62

Management B2B B2C Fulfillment 62

Kibo

OCTOBER 5, 2021

Individualization—also called 1-to-1 personalization—is an ecommerce personalization technique that retailers use to automatically optimize customer experiences for each person. Getting it wrong can have detrimental consequences, driving customers to seek out other retailers or even completely abandon a brand.

eCommerce 62

eCommerce B2C B2B Omnichannel 62

Kibo

MAY 14, 2014

5 Tips for Improving Your Omnichannel Customer Experience Technology is rapidly changing the way we connect with the world, including how we shop for the products we want. Little more than a decade ago, a smiling sales associate and a 1-800 support number were enough to ensure a great customer experience. And for good reason.

Customer Experience 62

Customer Experience Omnichannel Improvements Customer 62

Optimizely

DECEMBER 18, 2018

How much do you really know about your customers who shop with you in-store? While that’s useful for increasing customer engagement and loyalty, there’s so much more you could be doing with your in-store data throughout the customer journey. What is in-store data? Cross-sell and up-sell. Cross-sell and up-sell.

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

Optimizely

AUGUST 27, 2019

Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . So many Zaius customers sharing their stories at #eTailBoston !

Channel 150

Channel Department Stores B2C Recommendation 150

Optimizely

JUNE 28, 2018

Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. Cross-selling – A sales technique used to sell a related or complementary product to a customer in order to get them to spend more and drive up CLTV.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199