Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 218

B2B eCommerce BigCommerce Omnichannel 218

Forrester eCommerce

NOVEMBER 30, 2023

The 2023 Customer Obsession Awards will recognize organizations and executives who put customers at the center of everything — and, in the process, accelerate growth, customer loyalty, and employee engagement. Learn more and nominate yourself now.

Customer 235

Customer Customer Loyalty Customer Experience B2C 235

Optimizely

DECEMBER 19, 2017

Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? These are all incredibly specific buyers who are all looking for something very different from an ecommerce brand. As a B2C marketer, you can’t market to everyone or you’ll sell to no one.

Customer 300

Customer eCommerce B2C Fashion 300

Groove

JULY 23, 2020

When it comes to implementing eCommerce marketing software, many businesses don't know where to start. Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. eCommerce Marketing Software: Increase Revenue.

eCommerce Marketing 332

eCommerce Marketing eCommerce Marketing Customer Loyalty 332

Optimizely

SEPTEMBER 12, 2017

Much like the phases of the moon, your buyers go through a series of stages as they engage with your ecommerce brand. First, an anonymous user browses your site, then makes a purchase, then another, and slowly but surely becomes a loyal customer. Here’s how to map personalized marketing to each step in the ecommerce customer lifecycle.

eCommerce Marketing 315

eCommerce Marketing Customer Marketing eCommerce 315

GetElastic

NOVEMBER 12, 2019

Although much has been made about how Amazon—and ecommerce in general—is reshaping the world of retail, this seismic shift has far wider consequences on both B2C and B2B vendors. Customer expectations have evolved and, in many cases, surpassed what merchants can deliver. All B2B customers are also B2C consumers.

Customer Loyalty 109

Customer Loyalty Improvements B2C B2B 109

Optimizely

FEBRUARY 13, 2018

But in the world of B2C marketing, many aren’t yet using integrations to their full potential. Marketers ended up wrangling multiple tools: an ecommerce platform, an email service provider, mobile marketing software, paid ad platforms, and more. That’s why integrations are the key technology that will power B2C marketing in 2018.

B2C 170

B2C Marketing Customer Data eCommerce Platforms 170

Forrester eCommerce

JUNE 3, 2024

Brands are expanding their loyalty budgets: 65% of B2C marketing decision-makers in Forrester’s 2024 Marketing Survey said they were planning to increase their investment in relationship/loyalty marketing in 2024. Marketers must coordinate their loyalty […]

B2C 235

B2C Consumer Marketing Customer 235

Kissmetrics

AUGUST 6, 2021

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases. So, let’s get to it, shall we?

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Ecommerce Platforms

NOVEMBER 11, 2019

You can hardly get enough of it– feels like a rare commodity mostly where customers have wild options to consider. Even with a loyalty program in place, the competition is boundlessly growing. Superficially, boosting your sales roughly equates to widening the customer base. It's getting fiercer each day.

Customer Loyalty 143

Customer Loyalty Customer Merchant Services Payment Services 143

Forrester eCommerce

NOVEMBER 28, 2023

Use our tips to help your email programs will perform better and grow your long-term customer loyalty this holiday season.

Customer 251

Customer Customer Loyalty Marketing B2C 251

Optimizely

MARCH 29, 2018

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. Are you really a data-driven B2C marketer? Below we pose three important questions to help you understand whether your marketing strategy is making the most of your customer data.

B2C 247

B2C Marketing Multi-channel Customer Data 247

Optimizely

MAY 6, 2019

Much like the phases of the moon, your buyers go through a series of stages as they engage with your B2C brand. First, an anonymous user browses your site, then makes a purchase, then another, and slowly, but surely, becomes a loyal customer. Outline Your Customer Lifecycle. Outline Your Customer Lifecycle.

eCommerce Marketing 170

eCommerce Marketing Customer Marketing eCommerce 170

Optimizely

NOVEMBER 16, 2017

Data is at the core of all ecommerce marketing today. If you manage to pull together all of your customer data, you can gain really powerful insights into what marketing tactics work and what don’t. In order to succeed, B2C marketers have to be half artist, half data scientist. Customer service platform. …and more.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

Wiser

OCTOBER 11, 2023

The chosen model should align with the brand’s long-term growth strategy and customer satisfaction objectives. This guide aims to delve into the intricacies of various eCommerce business models, shedding light on their pros and cons. Pros: Large customer base, higher sales volume, greater market share.

Payment Services 148

Payment Services Shipping Costs eCommerce Drop Ship 148

GetElastic

SEPTEMBER 15, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers.

B2B 146

B2B eCommerce Customer SEO 146

Optimizely

NOVEMBER 29, 2018

Whether you’re welcoming an influx of new customers from Black Friday and Cyber Monday or planning for growth next quarter, it’s always a good time to assess how new customers fit into your ecommerce brand’s overall marketing goals. Does your message stand out in a noisy ecommerce market? Pre-purchase engagements.

eCommerce 252

eCommerce Customer Social Media Customer Loyalty 252

Optimizely

SEPTEMBER 18, 2018

These are the loyal customers your brand relies on. Given the much higher cost of acquiring new customers , you need loyal customers who will follow you to the end of the earth (or at least watch all your Instagram stories). It’s incredibly hard to authentically and organically build up brand loyalty. But it is possible!

B2C 261

B2C Fashion Magazine Jewelry 261

Optimizely

JUNE 25, 2018

Ecommerce has changed drastically in the past few years. The market is growing rapidly, with overall ecommerce sales surpassing $335 billion in 2017 — up from $186 billion just five years ago in 2012. While this growth is great news for B2C brands, it’s also created a highly competitive market. .

Webinar 150

Webinar eCommerce Customer Loyalty B2C 150

BigCommerce

FEBRUARY 13, 2018

When it comes to ecommerce, a word that first comes to mind is growth. Ecommerce expert Gary Hoover’s research shows that just in the last 14 years, the growth of ecommerce companies has skyrocketed across the board. In fact, growth projections estimate that by 2022, ecommerce revenues will exceed $638 billion in the U.S.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You have to choose your own strategy, and test out what works best for your customers.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Digital Doughnut

FEBRUARY 9, 2023

The fourth show in our Marketing Futures series that we’re producing in partnership with SAP, this episode explores brand strategy in the retail and ecommerce sectors, with a particular focus on omnichannel and customer loyalty.

Customer Loyalty 60

Customer Loyalty Omnichannel Customer eCommerce 60

SellBrite

JUNE 7, 2017

Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead.

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

BigCommerce

NOVEMBER 13, 2017

In fact, it’s likely all of this year’s 19 most innovative ecommerce brands have your online channel activities beat in terms of impact on: Conversions. Customer Loyalty. Customer Lifetime Value. The World’s Most Innovative Ecommerce Brands. Thinking of selling a single product each day at flash sale prices?

eCommerce 411

eCommerce Jewelry EDI Shipping Costs 411

Groove

FEBRUARY 2, 2022

What Is Customer Acquisition? When analyzing customer acquisition vs retention , it’s important to distinguish between the two. First, we have customer acquisition which involves all of the steps that an eCommerce or brick and mortar business takes to attract new customers and convince them to purchase.

Customer 150

Customer Customer Retention Merchant Services PPC 150

eCommerceFuel

FEBRUARY 16, 2021

Most entrepreneurs make the mistake of underestimating the benefits that a wholesale channel can add to their eCommerce business. But any eCommerce business, big or small, can sell to both consumers and retailers at a wholesale price. Higher customer retention. In 2019 , the B2B e-commerce market was valued at US$12.2

eCommerce 59

eCommerce Shipping Costs B2C B2B 59

Optimizely

JULY 26, 2018

Ecommerce is more competitive than ever. Marketers everywhere are all hyper-aware that the cost of paid ads is rising across platforms, Amazon continues to gobble up the market, and new ecommerce brands pop up each day. It’s simply not realistic to continue to rely on new customer acquisition alone to drive your revenue growth.

Webinar 150

Webinar eCommerce Customer Retention B2C 150

Forrester eCommerce

SEPTEMBER 11, 2020

Over the next decade, four factors will fundamentally drive how firms must evolve to meet consumer buying demands. Start exploring them.

B2C 435

B2C Consumer Customer Loyalty Channel 435

GetElastic

AUGUST 18, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. Google recently partnered with The Boston Consulting Group (BCG) to research how mobile has been impacting B2B customers and organizations.

B2B 145

B2B eCommerce Payment Services Marketing 145

Optimizely

AUGUST 31, 2018

With so many new ecommerce brands popping up every day and thousands of ways to purchase on demand, buyers simply don’t have the same sense of customer loyalty anymore. And yet, it costs 5x more to acquire a new customer than it does to keep your current customers.

Customer Loyalty 199

Customer Loyalty B2C Arts eCommerce 199

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market.

B2B 148

B2B eCommerce Payment Services SEO 148

Retail TouchPoints

AUGUST 24, 2023

Preserving customer trust and privacy should be top-of-mind for retailers looking to make generative AI a bigger part of their holiday shopping strategy. Brands seeking to use this technology have an opportunity to engage customers, communicating the presence of generative AI in the consumer experience and where and when it is used.

Toys 227

Toys B2C Social Media Accessories 227

GetElastic

NOVEMBER 8, 2019

Even though the ecommerce growth rate isn’t spiking like it was half a decade ago, it is still steadily growing year-over-year. Still, those brands that can develop and maintain the best customer relationships are going to end up on top and ensure long-term success. Here are five ways to improve those customer relationships: 1.

Social Media 158

Social Media Customer eCommerce Customer Loyalty 158

Retail TouchPoints

JUNE 15, 2023

Johnny Cupcakes, which has a brick-and-mortar store on Boston’s Newbury Street as well as an ecommerce site, primarily sells colorfully wacky T-shirts — many with original designs, some with licensed characters such as The Simpsons. We lost customers who drove from New York because we said, we’re sorry but we can’t sell them now.

B2C 275

B2C Customer Loyalty B2B Customer 275

Optimizely

AUGUST 31, 2018

With so many new ecommerce brands popping up every day and thousands of ways to purchase on demand, buyers simply don’t have the same sense of customer loyalty anymore. And yet, it costs 5x more to acquire a new customer than it does to keep your current customers.

Customer Loyalty 150

Customer Loyalty B2C Arts eCommerce 150

Ecommerce Platforms

SEPTEMBER 16, 2019

It all starts with a pre-meditated ecommerce business plan. Goes without saying that any ecommerce business ought to have an online store that matches its precise niche. As long as you have a product to sell, drafting a roadmap to your ecommerce store's success isn't that much of a hassle. But here's the deal. Absolutely Yes!

eCommerce 172

eCommerce Merchant Services Payment Services Shipping Costs 172

Retail TouchPoints

OCTOBER 5, 2021

We realized that our customers’ definition of ‘convenience’ had changed. Customers want personalized, convenient shopping experiences. In fact, according to Forrester, customers are 2.4 That’s where the magic of conversational commerce comes into play. Implementing Conversational Commerce.

Omnichannel 238

Omnichannel Customer Loyalty B2C B2B 238