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The Empowered Marketer: What B2C Brands Can Learn from B2B Marketing

Optimizely

How does that help you as a B2C marketer? What B2C brands can learn from B2B marketers. ….and It turned out, I made the change to the file in their competitor’s document that they were working on with a client. How does your website look on mobile and how is the interaction with the website on mobile?

B2C 150
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Why AMP for Email has a Place in Every Email Marketers’ Playbook

Retail TouchPoints

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. But now we have a third part — a third document sent in the email: the AMP document. Putting AMP to Work for You. Emails consist of several parts.

Marketing 289
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Digital commerce in the 5G world

GetElastic

Enhanced mobile broadband will enable 10x to 100x faster networks comparing to 4G allowing fixed-like services to be delivered to business and consumers through mobile connections. Although still in its infancy, 5G is growing rapidly with the number of 5G connections expected to reach almost 1.5 billion by 2024. NEW EXPERIENCES.

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Your Holiday Ad Campaigns Are Ready. But Is Your Ecommerce Website Optimized?

Optimizely

And as every B2C marketer knows, ad expenses skyrocket during the holidays, making the stakes higher than ever. Keep a close eye on the mobile vs. desktop shopping experience. It’s been well documented that people are inseparable from their phones these days, and that means holiday shopping has gone massively mobile.

eCommerce 186
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Gartner Predicts COVID Will Accelerate These Top 5 Digital Commerce Trends

GetElastic

Mobile self-checkout and curbside pickup are just a couple of examples of recent contactless shopping trends that have become the norm. This makes it more important than ever for both B2B and B2C businesses to invest in digital commerce and diversify their go-to-market strategies. Enterprise Marketplaces.

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How to Grow a Successful CRO Program

Kissmetrics

Seventy-seven percent of mobile shoppers say they are more likely to purchase from websites that allow them to purchase quickly. Document and Adhere to the CRO Process A successful CRO program requires a well-defined process. Document these opportunities in as much detail as possible, then add them to your calendar.

eCommerce 280
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The Headless Commerce Showdown: The Unseen Strategy Retailers Use to Win Ecommerce Market Share

BigCommerce

Businesses are living in an era of wealth, liquidity and mobility. Well-documented developer documents. Download this guide to learn how top brands tackle: Direct-to-Consumer & B2C Implementations. Amazon edges near $1 trillion in market value. Netflix recently surpassed Disney in value. Multiple endpoints.