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10 Key Tips for Scaling Personalization in Retail

Retail TouchPoints

For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Scaling requires building a set of enterprise-wide data, analytics, technology, people and governance-related capabilities. It has to be cross-channel.

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8 Amazing Omnichannel Experience Examples from the World's Top Brands

GetElastic

Many businesses have taken the first step and adopted a multi-channel approach to engage with customers across a myriad of channels such as web or mobile. Where omnichannel differs from a multi-channel approach, is that with a multi-channel approach, each touchpoint is launched, managed, and optimized in silos.

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eCommerce Expo 2023 Preview

365 Retail

The digital landscape is ever-evolving, and with each passing year, the world of online trade witnesses significant shifts in trends, technologies, and strategies. With Adobe Commerce, you can build personalised, omni-channel shopping experiences for every customer – from B2B and B2C to B2B2C.

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The Best B2B Ecommerce Platform for 2020

Ecommerce Platforms

While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. That’s more than 6 times the value of B2C ecommerce. There are a lot of factors that overlap between B2C and B2B selling. Sell on multiple channels?

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What Should You Look for in an Ecommerce Platform?

Kibo

Good ecommerce can scale up or down easily and grow with companies as they expand their offerings and expand to new online channels. This year, Digital Commerce 360 found that more than 60% of the Top 1000 retailers use an ecommerce platform, and that 46% say it’s a top-three technology.

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Magento Increases B2B Capabilities with New Dedicated Module

Blue Acorn

“The dynamics for B2B companies are rapidly changing, due to customers who want the convenient, seamless self-service options that B2C companies have long understood,” stated Magento Senior Vice President of Product and Technology Jason Woosley. Merchants use Magento to get to market faster and serve both their B2B and B2C customers.

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How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition

BigCommerce

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. It’s the same with your business.

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