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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user needs and behaviors is also transforming. For the past decade or so, big-name retailers have turned to designers and experiential agencies to create multisensory atmospheres in stores. 74% of U.S.

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10 Key Tips for Scaling Personalization in Retail

Retail TouchPoints

For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Scaling requires building a set of enterprise-wide data, analytics, technology, people and governance-related capabilities. It has to be cross-channel.

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Winning Creative in 2024: Human Storytelling, AI Scale

Retail TouchPoints

I own an agency that works with B2C and ecommerce companies that rely heavily on great creative in their paid social campaigns. Bryan Karas is the Founder and CEO of Playbook Media , a full-service digital marketing agency that works with clients in B2C, ecommerce and B2B. The key word there, though: mimicked.

B2C 264
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Best Headless Commerce Platform Vendors

GetElastic

This holistic approach of Composable Commerce helps businesses translate their investments in modern MACH-based technologies into business value. Company Overview: Commercetools is the world’s leading platform for next-generation B2C and B2B commerce. Can all commerce platforms support a “headless” approach? Number of Employees: 20.

Magento 113
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24 eCommerce Experts to Follow Now

GetElastic

This is a comprehensive list of top eCommerce experts and influencers with expertise in search engine optimization, branding, digital marketing and growth, digital commerce transformations , B2B eCommerce , and digital commerce technology. His Youtube channel also provides consistent content on all topics relating to eCommerce.

eCommerce 113
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eCommerce Expo 2023 Preview

365 Retail

The digital landscape is ever-evolving, and with each passing year, the world of online trade witnesses significant shifts in trends, technologies, and strategies. The Scurri team will be attending eCommerce, where brands and retailers are encouraged to take part in the Retailers Grand Prix and top the leaderboard with their fastest lap.

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PepsiCo martech leader unveils game-changing marketing strategies

365 Retail

To remain competitive in today’s signal-saturated world, retail marketers need to deliver relevant, personalised content throughout the customer journey. Perfecting the retail personalisation journey. Making sense of data as a retailer. And he’s not alone.

Games 57