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10 Key Tips for Scaling Personalization in Retail

Retail TouchPoints

For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Scaling requires building a set of enterprise-wide data, analytics, technology, people and governance-related capabilities. It has to be cross-channel.

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Wholesale Ecommerce Explained: 1 Site, 3X Sales with Automation and Personalization for B2B Online Wholesalers

BigCommerce

To give that a bit of perspective, global B2C sales topped $2.1 B2C ecommerce accounted for $660 billion in 2017. That’s a 262% difference between B2B and B2C revenue globally, and a 68% difference in the U.S. Wholesale ecommerce is already a lucrative channel for plenty of B2C businesses. In the U.S. In the U.S.,

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7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

That’s a monumental shift from outbound sales to inbound strategies for B2B businesses. Integrate Your Systems for Multi-channel Selling. The New B2B Ecommerce Strategy. Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. LTL shipping. Clarion Safety.

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How to get repeat customers: Proven strategies for success

Omnisend

While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Strategies to cultivate repeat customers So, what is the best way to encourage customers to return to your site and make a repeat purchase? However, you still need to learn how to retain these repeat customers.

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PepsiCo martech leader unveils game-changing marketing strategies

365 Retail

At the same time, there’s been a near 50% increase in UK consumers who feel frustrated with a brand that does not recognise their unique desires and needs in its personalisation strategies. For years, retail brands have been perfecting personalisation strategies that resonate with consumers and make them feel like individuals.

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How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition

BigCommerce

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion.

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17 B2B Ecommerce Companies Taking Advantage of a $6.7 Trillion Opportunity (+ How Your Brand Can, Too)

BigCommerce

Many online brands are both B2B and B2C –– and even use their same homepage for each audience, segmenting into customer groups for individual merchant accounts. Assurant launched a business-to-employee ecommerce site with BigCommerce, saw incredible growth and then used that same site to sell B2B and B2C.

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