Forrester eCommerce

OCTOBER 7, 2021

Banks need a customer-led strategy to govern cross-functional personalization efforts and to determine the right technology investments.

Banking 195

Banking Technology Customer Financial Services 195

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. While this poses a challenge, it’s also an opportunity to embrace cutting-edge technologies that provide deeper insights without compromising user privacy.

Social Media 272

Social Media B2C B2B Customer Data 272

Forrester eCommerce

APRIL 28, 2022

The Forrester Wave™ for B2C Commerce Solutions surfaced a significant shift in the market, which we predicted but did not expect to see so quickly or so clearly.

B2C 195

B2C Marketing Customer Experience Omnichannel 195

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. But it takes a major shift in thinking and technology to pull it off. The many systems of B2C marketing. Own your customer data.

B2C 210

B2C Customer Data Omnichannel Marketing 210

Forrester eCommerce

JANUARY 29, 2019

That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report). Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences.

B2C 338

B2C Customer Experience Technology Marketing 338

Optimizely

APRIL 19, 2018

You already know that voice is a growing trend in technology, but do you know exactly how big it really is? With 75% of households expected to have a voice-enabled device by 2020 , voice is far more than a trend: it’s the fastest growing technology since the iPhone. Listen to where your customers are. Now is the time to get started.

B2C 207

B2C Channel Payment Services Customer Experience 207

Optimizely

NOVEMBER 30, 2017

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about? Here are my top 5 predictions for B2C marketing in 2018, tackling these questions to help you succeed in the coming year.

B2C 186

B2C Marketing Channel Customer Data 186

ChannelAdvisor

JUNE 23, 2022

Forrester isn’t beating around the bush in its most recent assessment of the B2C environment. The new report, Vast, Fast, and Relentless: Consumer Buying Enters a New Era , looks at the state of the customer-empowered commerce landscape — and what’s to come for B2C businesses who are ambitious enough to keep up. The choice is yours.

B2C 91

B2C eCommerce Travel Consumer 91

ESW

DECEMBER 4, 2023

ESW acquired Scalefast in June 2022, and the combined organization offers brands and retailers a complete portfolio of technology and services that cost-effectively support any stage of a company’s development. Furthermore, Shopware relies on a global network of 1,600 sales, technology and solution partners, securing a stable ecosystem.

Merchant Services 88

Merchant Services Payment Services Technology Shipping Costs 88

Retail TouchPoints

SEPTEMBER 8, 2023

Rue21 will tap into learnings from his experiences at these organizations, especially his technology strategy expertise, to further enhance the brand’s customer journey and “optimize its platforms to support growth and enhanced interactions with rue21’s diverse community,” according to a company statement.

Fashion 228

Fashion B2C B2B Customer Experience 228

Forrester eCommerce

MAY 24, 2022

The flurry of changes in the advertising and marketing ecosystem driven by cookie and ID deprecation, rising walled gardens, and privacy-preserving measures, has B2C marketers scrambling for solutions to help them develop data-driven marketing strategies.

B2C 369

B2C Marketing B2B Technology 369

Retail TouchPoints

DECEMBER 23, 2022

Adapting to our current economic realities is no different — it will require a mix of creativity, technology and agility. Discounting and perks like free shipping have been successful drivers of Black Friday and Cyber Monday campaigns; however, dropping prices is not a winning strategy that creates a path to profitability.

eCommerce 211

eCommerce Shipping Costs Retail Recommendation 211

Retail TouchPoints

FEBRUARY 1, 2022

In conversations with retailers, technology partners and industry veterans in my network, several points have stood out. Expect to hear a lot about “community commerce” strategies in the year ahead, especially from businesses with an existing audience they are looking to port over. Alternative Supply Chain Options.

Small Business Retail 237

Small Business Retail Supplies Retail B2C 237

Forrester eCommerce

JUNE 27, 2022

For B2C marketers, first-party data is a lot like “Zoolander’s” Hansel: “so hot right now.” In Forrester’s Q1 B2C Marketing CMO Pulse Survey, 2022, a whopping 76% of B2C marketing respondents said that they are […].

B2C 369

B2C Marketing Customer Customer Experience 369

Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 221

B2B eCommerce BigCommerce Omnichannel 221

ChannelAdvisor

JUNE 23, 2022

Forrester isn’t beating around the bush in its most recent assessment of the B2C environment. The new report, Vast, Fast, and Relentless: Consumer Buying Enters a New Era , looks at the state of the customer-empowered commerce landscape — and what’s to come for B2C businesses who are ambitious enough to keep up. The choice is yours.

B2C 59

B2C eCommerce Travel Consumer 59

Groove

MAY 7, 2024

Ethan Giffin’s dynamic interaction with McManus not only brings out detailed insights into KegWorks’ strategic decisions but also offers listeners practical strategies for entrepreneurship and leadership. Ethan is an industry expert in eCommerce, e-marketing, and the dynamic technologies behind them.

eCommerce 195

eCommerce Magento B2C BigCommerce 195

Forrester eCommerce

SEPTEMBER 6, 2022

Enterprise marketing suites are the foundation of the marketing technology stack. This is especially true during turbulent times as B2C marketers confront a range of challenges and opportunities such as changing consumer needs, data deprecation, and a post-pandemic/pre-recession economy.

B2C 195

B2C Technology Marketing Consumer 195

Forrester eCommerce

OCTOBER 26, 2018

Making sense of the enterprise marketing technology (EMT) landscape can easily overwhelm even the most dedicated martech aficionado. 2018’s “Martech 5000” is astonishingly closer to 7,000 vendors, rendering vendor differentiation difficult and vendor selection a nightmare.

Technology 359

Technology Marketing Recommendation B2C 359

Forrester eCommerce

FEBRUARY 27, 2019

One of our 2019 B2C marketing predictions is that enterprise marketing technology will meld with customer experience (CX) investments to deliver the relevancy and consistency that consumers crave from brands. Forrester defines RTIM as: Enterprise marketing technology that delivers contextually […].

Management 348

Management B2C Customer Experience Technology 348

BigCommerce

JUNE 5, 2018

In fact, traditional and digital-native brands across the globe are working fast to implement similar strategies. Tech debt from historic open source or custom-built ecommerce technology solutions slow down internal decision making and threaten internal innovation and testing. Many brands still use a monolithic strategy.

Payment Services 340

Payment Services eCommerce Marketing eCommerce Marketing 340

GetElastic

JANUARY 24, 2019

According to Dan Hodges, CEO and Founder of Retail Store Tours , the top trends for 2019 include “employee training, retail environment, use of technology, business model, store design, customer management, brand story, unique concept, the human touch and change.”. Apple Store. Retail Store Tours’ innovative retail briefings video.

Technology 150

Technology Retail Clothing Management 150

SellBrite

JULY 19, 2019

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. Every year, B2B buyers are acting more and more like B2C buyers. Let’s get to it.

B2C 114

B2C B2B eCommerce Live Chat 114

Forrester eCommerce

AUGUST 8, 2023

For 2024, marketing executives must steer clear of “growth at any cost” and make strategic decisions about their B2C marketing budgets and work closely with CX and digital teams. Read our recommendations.

Marketing 195

Marketing B2C Recommendation Technology 195

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. It’s the same with your business.

SEO 416

SEO B2B Shipping Costs B2C 416

Forrester eCommerce

JANUARY 17, 2024

Marketing technology (martech) is the engine that powers marketing strategies. It encompasses tools and solutions to execute, automate, and optimize marketing efforts. Investment in martech has become a priority in recent years as companies seek to engage with their customers more effectively and improve marketing performance.

Technology 242

Technology Improvements Marketing Customer 242

Wiser

OCTOBER 11, 2023

Key factors to consider include the brand’s target audience, product offerings, pricing strategy, and scalability. The chosen model should align with the brand’s long-term growth strategy and customer satisfaction objectives. For example, Amazon and eBay.

Payment Services 148

Payment Services Shipping Costs eCommerce Drop Ship 148

GetElastic

DECEMBER 28, 2021

In Gartner’s latest “Survey Analysis: Digital Commerce Revenue Skyrockets With B2B Surpassing B2C” report, they share the same phenomenon. According to their analysis: 67% of respondents are doing both B2B & B2C in some capacity. Second, there are also two B2C platforms. And we aren’t the only ones witnessing this trend.

B2C 148

B2C B2B Technology Channel 148

Omnisend

DECEMBER 12, 2023

Reading Time: 11 minutes Do you believe that customer engagement relies on the appropriate use of technology? We created this guide to help you execute the best event marketing strategy for your own business and offer examples along the way to inspire you. The reality is that the human touch should not be underestimated.

Events 88

Events Seminar Marketing Workshop 88

Omnisend

JANUARY 8, 2024

While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Strategies to cultivate repeat customers So, what is the best way to encourage customers to return to your site and make a repeat purchase? However, you still need to learn how to retain these repeat customers.

Customer 88

Customer Customer Retention Social Media X-cart 88

Retail TouchPoints

AUGUST 7, 2023

With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers. Customers benefit from being able to pay as they go for the technology they are consuming. Set yourself up to grow and evolve with your marketplace strategy long-term, where digital commerce is a large percentage of your business.

Subscription 220

Subscription B2B Mobile Customer Experience 220

Algopix

MAY 5, 2020

Best B2C marketplaces in 2020 and what can you learn from them? Wish uses a different strategy than other marketplaces – its aim is to make shopping fun by using gaming elements. The post Top 10 B2C Online Marketplaces to Watch in 2020 appeared first on | Algopix. Facebook Marketplace.

B2C 78

B2C Shipping Costs Merchant Services Small Business Retail 78

Forrester eCommerce

OCTOBER 12, 2022

Use the topline results from Forrester's 2021 Global Emerging Technology Survey to see how your enterprise compares.

Technology 195

Technology B2C Customer Marketing 195

Retail TouchPoints

NOVEMBER 8, 2021

We’re thrilled to be working with Gatik to achieve this industry-first, driverless milestone in our home state of Arkansas, and look forward to continuing to use this technology to serve Walmart customers with speed.”. in a statement. The trucks regularly navigate intersections, traffic lights and merge onto busy roads.

Workshop 260

Workshop B2C Operations B2B 260

Groove

MARCH 24, 2022

A digital eCommerce agency is a company with multiple teams - like website design, development, marketing and strategy teams - that partner with your online business to assist in accomplishing your goals. Agencies have access to innovative technology that makes it easier for your business to do business. BigCommerce Strategy.

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Forrester eCommerce

MAY 26, 2022

Forrester defines RTIM as: Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer lifecycle via preferred customer touchpoints. It’s easy to conflate real-time interaction management (RTIM) with personalization tactics, but it goes far deeper.

Customer Experience 195

Customer Experience Management Customer Technology 195

Pivotree Blog

SEPTEMBER 22, 2022

Pivotree to Host Exclusive Webinar on Surviving the Recession for B2B and B2C Retailers. Experts in digital commerce solutions share their strategies for reducing exposure to inflationary pressures and economic downturns. How you can leverage people, process and technology to target your most critical business challenges.

Webinar 52

Webinar B2C B2B Retail 52