Wiser

JULY 6, 2021

It’s a bit of an understatement to say that technology has changed retail. In reality, technology has created nothing short of a revolution, from the big stuff like eCommerce to smaller, now-common trends like self-checkouts and buy online, pick up in-store. And how does this technology impact pricing?

Multi-channel 158

Multi-channel Food and Beverages Technology Omnichannel 158

Retail TouchPoints

OCTOBER 10, 2022

With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. The “last click” is a final stop in a very long multi-touch journey.

Multi-channel 297

Multi-channel Marketing Retail Channel 297

Algopix

JANUARY 22, 2024

You need smart strategies to convert one-time buyers into lifelong brand advocates. Retaining existing customers and nurturing repeat purchases should therefore be a central pillar of your Amazon strategy. Resolve issues promptly via call/email support channels. However, simply listing your products is not enough.

eCommerce 110

eCommerce Shipping Costs Payment Services Social Media 110

Retail TouchPoints

JANUARY 23, 2024

The positive vibe of the show was largely driven by retail executives’ obvious eagerness to explore which new technologies would help them maximize customer retention and business growth in 2024. Artificial Intelligence (AI) It should come as no surprise that AI was the “golden child” of this year’s Big Show. Is it the real deal?

ACH 278

ACH Multi-channel Technology Customer Retention 278

Retail TouchPoints

JULY 19, 2022

What emerged was a focus on companies’ wealth of first-party data, which is collected directly from their consumers, allowing advertisers to target audiences across numerous channels via retail media networks. But implementing one is easier said than done and requires specific capabilities, technology and talent. Identify talent gaps.

Retail 286

Retail Multi-channel Omnichannel Technology 286

Algopix

APRIL 14, 2024

Mattan Danino – WEBITMD Mattan Danino, leading WEBITMD, is known for his innovative approach in blending technology with traditional marketing strategies to drive eCommerce growth. His agency’s creative social media strategies have been pivotal in transforming the social presence of numerous businesses. LinkedIn 2.

eCommerce Marketing 113

eCommerce Marketing eCommerce Marketing Toys 113

Retail TouchPoints

JUNE 27, 2023

Retailers and brands spend weeks or months mapping new products and catalogs to online channels. As a result, brands can go live on multiple ecommerce channels within minutes instead of months. Retailers and brands that embrace AI-driven, multi-channel mapping will not only eliminate inevitable human errors.

eCommerce 279

eCommerce Multi-channel Multichannel Channel 279

RETAIL MANAGEMENT SOFTWARE

DECEMBER 4, 2023

In this article, we’ll delve into the strategies retailers employ to win shopper’s interest during the holiday retail sales frenzy. Seamless Online and Offline Integration: With the rise of e-commerce, retailers focus on creating a seamless shopping experience that seamlessly integrates online and offline channels.

Shipping Costs 83

Shipping Costs Social Media Retail Multi-channel 83

Retail TouchPoints

OCTOBER 25, 2023

Check out the Retail Strategy & Planning Series on-demand. Technology may be able to alleviate the problems of multi-tasking associates, but only if retailers invest more in employee-facing solutions. The days of designing channel experiences within the four walls of a store are coming to an end,” said Walker.

Multi-channel 317

Multi-channel Customer Experience Mobile Improvements 317

Retail TouchPoints

AUGUST 29, 2023

Scaling requires building a set of enterprise-wide data, analytics, technology, people and governance-related capabilities. Predict the future: So often, companies’ attempts to build personalization capabilities take them on a multi-year trajectory that lands them at parity with the past once they arrive. It has to be cross-channel.

Multi-channel 245

Multi-channel Retail Customer Experience Customer Data 245

Retail TouchPoints

MARCH 8, 2023

Commerce media company Criteo has acquired Brandcrush , a platform that enables the buying and selling of retail media activations, including those in offline channels like stores.

Retail 274

Retail Omnichannel Multi-channel Point of Sale 274

Omnisend

JANUARY 8, 2024

While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Strategies to cultivate repeat customers So, what is the best way to encourage customers to return to your site and make a repeat purchase? However, you still need to learn how to retain these repeat customers.

Customer 88

Customer Customer Retention Social Media X-cart 88

Retail TouchPoints

DECEMBER 28, 2022

A growing retail and ecommerce business can turn an efficient process into a multi-step nightmare with inaccurate purchasing, order fulfillment and returns processes. Hence the undeniable need for robust warehouse management technologies that are future-focused and effortlessly scalable. A One-Size-Fits-All Strategy Won’t Work.

Management 278

Management Order Fulfillment Fulfillment Shipping Costs 278

Retail TouchPoints

MAY 12, 2023

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

Games 307

Games Social Media Multi-channel Consumer 307

ESW

MARCH 5, 2024

Brands and retailers that have not yet adopted omnichannel strategies may be missing out on opportunities to grow business – especially in global markets. It also provides consistent and convenient service across physical and online channels throughout the purchase journey.

Omnichannel 88

Omnichannel Multi-channel Retail Shipping Costs 88

RTP blog

SEPTEMBER 18, 2017

The Blurring Lines Of Multi-Channel Commerce Mobile itself is evolving, blurring the lines that traditionally existed between digital and physical commerce. Physical businesses are quickly realizing that they need a successful and effective mobile in-store strategy — beyond just tap and pay at the point-of-sale.

Merchant Services 300

Merchant Services Multi-channel PayPal Mobile 300

365 Retail

AUGUST 17, 2022

At the same time, there’s been a near 50% increase in UK consumers who feel frustrated with a brand that does not recognise their unique desires and needs in its personalisation strategies. For years, retail brands have been perfecting personalisation strategies that resonate with consumers and make them feel like individuals.

Games 57

Games Marketing Multi-channel B2C 57

GetElastic

MAY 18, 2022

Post-pandemic, brands have a surmounting pressure to re-evaluate their channel and sales strategies as direct-to-consumer (D2C) channel adoption increases, and the need for a nurturing customer experience is in demand. The pandemic forced brands to re-think their go-to-market strategy. Learn More.

Multi-channel 78

Multi-channel Subscription Automotive Customer Loyalty 78

Retail TouchPoints

JANUARY 11, 2023

Shopify is ideal for this purpose as well because it has partners like Channelize.io, a plug-in that enables live shopping and video streams as well as multi-streaming of live shopping shows on Facebook, Twitch and YouTube, which makes it really easy to get this strategy off the ground.

Social Media 278

Social Media Multi-channel Customer Loyalty Shopify 278

Wiser

FEBRUARY 23, 2024

In a recent panel discussion hosted by Wiser Solutions, senior leaders at brand manufacturers and retailers shed light on the delicate interplay between direct-to-consumer (D2C) channels and traditional retail partnerships.

Marketing 78

Marketing Customer Multi-channel Channel 78

Retail TouchPoints

OCTOBER 27, 2021

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Attribution is as much of a data challenge as it is a marketing challenge.

Multi-channel 305

Multi-channel Games Retail Social Media 305

365 Retail

FEBRUARY 10, 2023

In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows. The research polled 300 decision makers with a responsibility for sales or marketing and found a surprisingly high number are utilising additional channels alongside Amazon.

Channel 120

Channel Consumer Electronics Consumer Electronics 120

365 Retail

AUGUST 23, 2022

The unprecedented increase in online platforms gives consumers significantly more options in terms of where to spend their money, and it is critical that brands adopt a multi-channel strategy to ensure their products can be found everywhere that their customers may be. Alan Chester, VP of eCommerce at Luzern.

Multi-channel 109

Multi-channel eCommerce Payment Services eCommerce Marketing 109

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2C: What’s the difference?

SEO 416

SEO B2B Shipping Costs B2C 416

Retail TouchPoints

JUNE 30, 2023

Understanding this process and implementing a relationship and engagement strategy has been a priority for us as we create a dialogue with our consumers that is more than just a transaction. The strategy has continued to grow with millions of interactions each month.

Customer 273

Customer Workshop Gifts Multi-channel 273

RetailMinded

NOVEMBER 13, 2022

The most resilient retailers will keep a cool head by adopting a multitude of strategies, like the ones below, to target and retain customers, perform great customer service, keep sales moving and cash flow healthy. . The old school marketing strategies for customer acquisition still work, but costs have exploded in recent years.

Retail 87

Retail Multichannel Multi-channel eCommerce 87

Retail TouchPoints

DECEMBER 9, 2021

Diversify channels to sidestep disruptions. Brands with fixed logistics networks that must ship into specific ports in order to access dedicated warehouses and fulfillment centers won’t be able to take advantage of this strategy. Ongoing Strategies for Success. Diversification can begin as early in the chain as manufacturing.

Supplies 304

Supplies Fulfillment Shipping Costs Multi-channel 304

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). Building an advertising business is a significant investment that requires time, talent and technology expertise.

Retail 297

Retail Social Media Multi-channel Channel 297

RetailMinded

NOVEMBER 28, 2023

The holidays have always been an opportune time for small business owners to attract new customers, but this year could prove especially fruitful for retailers with the right strategies, as the National Retail Federation predicts holiday spending will jump 3%-4% from last year. But it’s also a performance art.

Small Business Retail 98

Small Business Retail Social Media Multi-channel eCommerce 98

Retail TouchPoints

APRIL 20, 2022

Many retailers have mastered this for in-person shoppers but now need to find better strategies for making these sales digitally. Retailers are upping their game to educate and guide consumers online by using live video engagement technology to make the shopping experience as informative, immersive and delightful as in-person shopping.

eCommerce 299

eCommerce Jewelry Multi-channel Webinar 299

Retail TouchPoints

AUGUST 25, 2021

A cloud-native approach, on the other hand, embraces microservice architecture and container technology. This won’t cut it in the age of multi-touch point experiences that are built on choice and customer expectation. Cloud-Native Done Right. Go Micro, or go Home. That’s the value of cloud native.

Payment Services 264

Payment Services Retail Multi-channel Payments 264

RTP blog

SEPTEMBER 23, 2019

What’s really interesting is that Gen Z consumers shop in different ways from previous generations, and many of these ways do not include technology. And when compared to other age groups, Gen Z consumers purchase from name brand web sites like Chubbies and Bombas instead of multi-brand web sites like JCPenney by a 10% margin.

Consumer 150

Consumer Multi-channel eCommerce Apparel 150

Wiser

MARCH 13, 2024

VP of Sales: At the top of the retail team’s hierarchy, these executives are responsible for setting overarching sales strategies and ensuring that these strategies are implemented effectively across different territories. They ensure consistency in execution and performance across the board. Thus priorities can be at odds.

Retail 78

Retail Multi-channel Management Document 78

BigCommerce

DECEMBER 13, 2017

SKU strategy. For brands already selling on Amazon, mastering these four areas will allow you to continually improve your rankings, your product offering and your revenue from Amazon as a channel. Both situations present unique opportunities and challenges — it all depends on your Amazon SEO strategy. Inclusion in FBA.

Shipping Costs 255

Shipping Costs Multi-channel Merchant Services Fulfillment 255

RTP blog

JULY 17, 2017

Consumers’ proficient use of digital channels has revolutionized the retail industry and technology has changed the way people shop today. Retailers must create the ideal shopping experience across all channels, but many wonder whether it is achievable.

Omnichannel 150

Omnichannel Consumer Multi-channel Retail 150

GetElastic

AUGUST 3, 2022

In case you’re not familiar with the term, PLG uses the product as a primary customer acquisition, conversion, and expansion channel. One of the most interesting questions for me personally is the potential role for PLG within the commerce market, where the end user dynamics of PLG are an important element of a multi-person decision process.

Multi-channel 148

Multi-channel Shopify Financial Services Channel 148

RTP blog

DECEMBER 19, 2017

In a 2008 article focused on 5 New Promotional Trends , we talked about the growing use of in-store digital signage and mobile; social media in marketing communications; and creative pricing strategies. 
 The similarities between then and now amount to the continuous need to update strategies and find new ways to connect with shoppers.

Multi-channel 150

Multi-channel Customer Retail Omnichannel 150