Optimizely
APRIL 5, 2018
Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). We’ve talked many times before about the importance of omnichannel.
Retail TouchPoints
DECEMBER 21, 2023
Retailers have countless data points around shoppers’ unique buying habits, their purchase and browsing history, and their preferred payment and shipping methods. B2B or B2C? Peter Karpas is CEO of Bold Commerce , the checkout company for leading omnichannel retailers and DTC brands. Member or non-member? High or low price?
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Optimizely
MARCH 13, 2018
Since you want to spend as much time as possible learning the latest trends and new technologies in B2C business, you have to figure out what sessions will be most valuable for your B2C business. We want to make your life easy as B2C marketer and so we combed through every session for the absolute best. Monday: March 19, 2018.
Optimizely
APRIL 30, 2019
Yet, most B2C marketers aren’t yet fully taking advantage of text message marketing and the benefits it can bring. The most common use of text marketing at the moment is shipping notifications, but this is just one way to connect with customers through such an exciting channel. Wayfair’s simple and clear shipping notifications.
RTP blog
AUGUST 16, 2019
Catering to both B2C and B2B buyers can help pave the way for additional revenue. Making The Most Of Existing Capabilities Even as you attempt to reach B2B buyers, it’s worth keeping an eye on what’s happening in the B2C space. And as e-Commerce develops into a perceived necessity among consumers, more closings could be on the way.
ESW
DECEMBER 4, 2023
From compliance, data security, fraud protection, taxes and tariffs to demand generation, checkout, delivery, returns and customer service, our powerful combination of technology and human ingenuity covers the entire shopper journey across 200 markets, with 100% carbon neutral shipping to consumers.
Optimizely
AUGUST 9, 2018
For many B2C brands, the customer is the center of the world. Omnichannel is Still Tough to Achieve. When I think of omnichannel, I want to take a step away from the tech stack and focus on the people, process, and the overall organizational changes that need to occur.” Think you’re ready for omnichannel? Is it a coupon?
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