Gartner Survey Review: Digital Commerce Revenue Skyrockets with B2B Surpassing B2C
GetElastic
NOVEMBER 9, 2021
Significant shifts occurred in the presence of digital commerce platforms, but also a turn towards B2B initiatives versus what has been historically B2C led. Cost savings is more on the minds of B2B organizations; in fact, according to the survey, almost three times as many B2B companies cited it as a motivator versus their B2C counterparts.
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