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The Google Ads Strategy of Glossier (Case study)

Store Growers

Glossier originated a lifestyle and beauty blog that founder Emily Weiss started in 2010 while she was working at Vogue. Mostly coming from intothegloss.com, the original blog from which the company sprouted. One will be different kinds of website visitors (Product viewers, shopping cart abandoners, etc). Let’s dig in!

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Email Marketing Strategy: How To Attract, Engage & Delight Subscribers

Groove

Incentives include anything that your target audience finds valuable, such as a special first-time discount, an entrance into a giveaway, a free downloadable piece of content like a video course or case study, a checklist and so much more. Run a Contest or Giveaway. Engaging Subscribers. Create Segmented Lists. Use Automation.

Marketing 367
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Automated Workflows: Attract, Engage & Delight Your Audience

Groove

HubSpot automated workflows can be used to promote new content, capture abandoned carts , follow-up with customers post-purchase and so much more. Use an eCommerce workflow to attract your audience with welcome emails, product recommendations and so much more. Add additional items to their shopping cart? Schedule a call?

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10 Powerful Ecommerce Targeting Tactics to Boost Your Sales in 2023

UpSellIt

In this blog, we present ten innovative ecommerce targeted tactics that will dominate the landscape in 2023 and 2024, helping businesses thrive in the competitive digital marketplace. Recommendations can appear on various parts of the website, such as the homepage, product pages, or shopping cart, to maximize exposure at the perfect moment.

eCommerce 126
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eCommerce Upselling Case Study: 4% Increase in Revenue per User by Optimizing Upsell Placement

Inflow Insights

Editor’s note: This blog was originally published in 2019. In today’s online marketplace, there are typically three places upsells and cross-sells are presented on eCommerce websites: On the product page On the cart/checkout page After checkout. In this case study, we’ll show you how testing upsell placement for one client led to a 3.3%

X-cart 111
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How to Improve Your Conversion Rate By 50% in One Day

Kissmetrics

Include case studies: Case studies in the form of stories or blog posts can help position you as a genuine business making a real difference in the world. The shopping cart should be easy to find and edit. Use social proof pop-ups: Add pop-up notifications to your sales page to show user activity.

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12 Proven Product-Page Ideas to Increase Your Ecommerce Conversion Rate

SellBrite

You can have the best products, the smoothest checkout process, the most effective Facebook ads, and more traffic than any of your competitors—but without optimizing your product pages to influence and drive conversions, visitors’ shopping carts will stay empty. Importance of a Trust Seal on Your eCommerce Website , from Forbes.

eCommerce 166