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John Collins: Content marketing – the battleground of PPC vs SEO

Omniconvert

We recently had a nice chat with John Collins, Director of Content at Intercom and a former business and technology journalist with 20 years experience who decided to take a leap of faith and start writing, editing and creating strategy for outstanding content.

PPC 113
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Customer Acquisition vs Retention

Groove

First, we have customer acquisition which involves all of the steps that an eCommerce or brick and mortar business takes to attract new customers and convince them to purchase. Customer acquisition is absolutely necessary for businesses of all sizes to expand and cater their products or services to numerous audiences.

Customer 150
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Mark Irvine: The perfect match between SMBs (Small and Medium-sized Business) and PPC (pay-per-click)

Omniconvert

Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.

PPC 104
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Frederick Vallaeys: How Amazon Gains Ground In Pay-Per-Click (PPC) And The Future Of E-commerce

Omniconvert

Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.

eCommerce 111
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Luca Senatore Video: Establish a solid strategy on brand awareness and emotional messaging

Omniconvert

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Luca Senatore, a dynamic speaker and digital marketing expert rated #5 Top International PPC Expert and #21 Most Influential PPC Expert 2015 and 2016. Welcome to Growth Interviews!

PPC 88
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The Nuts and Bolts of Scaling for Marketing

Omnisend

Below, we’ve listed a few marketing strategies that every ecommerce brand should be tapping into when considering how to scale for marketing. It’s a great way to ensure customer retention and keep your eCommerce store top of mind. This includes anything from blogs to webinars to videos, and everything in between.

Marketing 142
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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146