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The Ultimate Guide to Customer Retention

Smile.io

Customer retention is a key element in making sure your ecommerce business is sustainable and in business for the long term. Without repeat customers, your business won’t have the base it needs to grow. 🛍️ Customer retention is about keeping loyal customers, as opposed to recruiting new ones.

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11 Customer Retention Tactics to Keep Your Customers Coming Back

FastSpring

If you love your customers—which I’m sure you do—you want to hold onto them … tight. Yep, we’re talking about customer retention—a business’s ability to keep customers over a period of time. As much as we love new customers, we love repeat customers even more. Which brings us to our next point ….

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Shopify Customer Retention: 3 Step Strategy For More Revenue

AcquireConvert

Your Shopify store’s retention rate is key to long-term survival. As one Shopify blog post points out , a small change in customer retention can significantly boost a store’s revenue. The example shows two stores that have 100 customers purchasing a $10 item every month. Obvious, right?

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Post-Purchase Experience And Customer Lifetime Value (CLV): Relationship Goals

lateshipment

Profitability: By subtracting Customer Acquisition Costs (CAC) from CLV, a business can determine the profitability of acquiring and retaining customers (a metric known as adjusted CLV or CLV to CAC ratio). What matters is that customers have a low tolerance for delivery issues and will shift to a competitor after one poor experience.

eCommerce 130
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Shopify Subscriptions App: 5 Must-Know Tips for your Program

Groove

If you’ve found this blog, you likely have product(s) that you currently sell, or wish to sell, with a Shopify subscriptions app. Types of Subscription Programs Replenishment The replenishment subscription model is most commonly applied to everyday consumable goods that customers need on a recurring basis. Shopify CRM Hunting?

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Getting Started with Behavioral Email Marketing

Kissmetrics

Behavioral marketing is designed to act on those choices with the kind of engagement that increases conversion rates, grows profits , and vastly improves customer retention. These are the unexpected but highly welcomed emails that encourage better customer retention. The Icing on the Cake Email.

Marketing 275
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The Real Impact of Late Deliveries & How to Handle Them

lateshipment

You can get an unbiased picture of whether you are investing in the right areas and if you are getting commensurate returns by tracking key metrics like Customer Acquisition Cost (CAC) , Customer Retention Rate (CRR) , and Customer Lifetime Value (CLV). Customer Retention Rate (CRR): Are You Keeping Your Customers Happy?