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How to Use Google Trends in Marketing

Kissmetrics

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. Get Ideas for Blog Posts. That’s another popular search.

Marketing 335
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How to Spot Tracking Issues in Google Analytics 4

ROI Revolution

This comprehensive blog reveals best practices to spot tracking issues in GA4. In this webinar, discover how to navigate & customize the new interface to easily surface the most important insights for your business. Register now.

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How to Choose the Right GA4 Tool to Navigate Your Data 

ROI Revolution

Read this blog to gain an understanding of each GA4 tool’s value and where to begin when starting out on any given task in GA4. Sources Google Analytics Help Blog, [GA4] Understanding Google Analytics Reports. Google Analytics Help Blog, [ GA4] Customize detail reports. Google Analytics Help Blog, [GA4] Analytics Insights.

Blog 78
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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. Paid Search Marketing for E-commerce. Affiliate E-commerce Marketing.

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What is Passage Indexing & What Does it Mean for SEO?

Kissmetrics

As with most things from Google, the search engine hasn’t been transparent about how, exactly, the feature works. According to its blog , Google uses BERT and neural nets to understand content and rank passages better when appropriate. How Does Passage Indexing Affect the Future of Search Marketing?

SEO 308
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COVID-19 & Google Smart Shopping: Optimizing in a Dynamic Market

ROI Revolution

For more information on determining if Smart Shopping is a good fit for your brand, please reference this blog post. In a dynamic market – such as what the world is experiencing due to COVID-19 – unprecedented change cause businesses can be affected in different ways and make it harder to predict what is coming next.

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7 SEM strategies B2B organizations need to be deploying

GetElastic

Search marketing for B2B organizations often comes with unique challenges to optimize and manage profitable SEM programs thus, online strategies that work, include: Email marketing Social marketing Content marketing. Optimizing the website keywords with SEMrush (Search Engine Optimization efforts).

B2B 138