Exclusive Q&A: Stores Should Become a ‘Digital Mosaic of Attraction’
Retail TouchPoints
NOVEMBER 1, 2023
Retail TouchPoints (RTP): What are some of the biggest updates to this second edition of the book? There’s one specifically just about personalization; we talk about how you can monetize customer data, mainly through relationships with CPGs; and retail media, which are all part of the same thing.
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