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How to Improve Your Customer Experience with AI Catalog Management

Algopix

No matter the industry, customers today have more ways to research their options than ever before. Customer experiences are the ultimate deciding factor that separates successful companies from the rest. And in many cases, that experience is more important than price or quality. But what does this look like in practice?

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Exclusive Q&A: Stores Should Become a ‘Digital Mosaic of Attraction’

Retail TouchPoints

Retail TouchPoints (RTP): What are some of the biggest updates to this second edition of the book? There’s one specifically just about personalization; we talk about how you can monetize customer data, mainly through relationships with CPGs; and retail media, which are all part of the same thing.

Books 289
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Top 2020 Retail Challenges and How To Future-Proof for 2021

Retail TouchPoints

This left smaller retailers searching for ways to boost online sales performance and customer experiences in the face of such stiff competition, especially for leveraging big-ticket retail events — Black Friday, Cyber Monday, Christmas — for securing much-needed revenue.

Retail 279
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As ‘Appointment Retailing’ Use Cases Expand, More Brands See Value

Retail TouchPoints

“There are some business types — for example large grocery or big box stores — where appointments may not be a requirement in the future,” said Cimarron Buser, President and CEO of the Appointment Scheduling & Booking Industry Association (ASBIA) in an interview with Retail TouchPoints.

Retail 311
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The Three Focus Points Of Advanced Personalization: What, Where, Who

Retail TouchPoints

Today’s retail CMO is responsible for the entire customer experience — not just branding and messaging. With this accountability comes the need to think deeply about how all customer touch points connect to deliver an agile, profitable and personal experience that resonates with each and every customer.

eCommerce 249
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Nordstrom ups the ante with new loyalty program

Steve Dennis

Here the brand is simply providing a tangible value exchange for increased shopping behavior (and better access to customer data). While this program feature incentivizes customers to increase their spending, many customers will respond because they are essentially leaving money on the table if they don’t.

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The End Of E-Commerce? These Days, It’s All Just Commerce

Steve Dennis

Instead, many emphasized the importance of brick-and-mortar stores in delivering a remarkable customer experience. Those of us who are familiar with retailers’ customer data know that, typically, a brand’s best customers are those who shop and/or are heavily influenced in both digital and physical channels.

eCommerce 103