Remove Books Remove Customer Data Remove Customer Loyalty Remove Omnichannel
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How Contextual Commerce Improves Customer Loyalty

Optimizely

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel. How can contextual commerce improve loyalty? Take Dutch airline KLM.

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Retail Loyalty’s Moment is Now

Retail TouchPoints

Put simply, Marketing in the Moment is the next evolution in personalization and a way for retailers to connect with their customers using all the information available to them in the most effective way possible. He joined as chairman in January 2016, moving to CEO in September 2016.

Retail 289
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As ‘Appointment Retailing’ Use Cases Expand, More Brands See Value

Retail TouchPoints

“There are some business types — for example large grocery or big box stores — where appointments may not be a requirement in the future,” said Cimarron Buser, President and CEO of the Appointment Scheduling & Booking Industry Association (ASBIA) in an interview with Retail TouchPoints.

Retail 311
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The Three Focus Points Of Advanced Personalization: What, Where, Who

Retail TouchPoints

When consumer spending resumes, brands with experiences that engender customer loyalty will benefit most.”. Advanced personalization should be used across the entire customer lifecycle, from the initial click all the way to post-purchase and even throughout potential return cycles.

eCommerce 236
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4 of the Biggest Furniture Ecommerce Trends for 2021 and How To Use Them Yourself

Omnisend

From its humble beginnings in easily deliverable and consumable things like books and DVDs, ecommerce has expanded to the point where consumers now feel comfortable purchasing pretty much anything online. Use Marketing Automation to Create a Personalized Customer Experience. What has driven this rapid shift in attitudes?

eCommerce 135
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5 email campaign ideas for your post-holiday sales

Omnisend

With that said, let’s look at some of the best ways to reach out to customers with your after-holiday email campaigns. Your holiday sales and customer data is gold if you can successfully make use of it. Customers have probably spent generously on gifts over the hectic holiday season and are now looking to treat themselves.

Gifts 158
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How to Apply the 8 Lessons of Amazon Operations to Your Retail Strategy

Dynamic Action

Lesson #1: Form a complete view of the customer experience. Amazon’s operating model is centered on the customer. DynamicAction provides retailers with one view of customer opportunities across digital, store, and omnichannel. Amazon has dominated the game of calculating massive, messy data sets to arrive at its strategy.