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How Contextual Commerce Improves Customer Loyalty

Optimizely

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel. How can contextual commerce improve loyalty? Take Dutch airline KLM.

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Experiential Retail, Beyond the Hype: 6 Defining Factors for Success

Retail TouchPoints

But like any hot trend that has garnered a lot of buzz (I’m talking about you, “omnichannel”), there has been confusion about what experiential retail actually entails — and how it can be done successfully. Trotter predicts that physical spaces also will be incorporated, creating exclusive “watering holes” for their most loyal customers.

Retail 268
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As ‘Appointment Retailing’ Use Cases Expand, More Brands See Value

Retail TouchPoints

“There are some business types — for example large grocery or big box stores — where appointments may not be a requirement in the future,” said Cimarron Buser, President and CEO of the Appointment Scheduling & Booking Industry Association (ASBIA) in an interview with Retail TouchPoints.

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Retail Loyalty’s Moment is Now

Retail TouchPoints

Mason has over 30 years of experience in the grocery and retail industries and a strong background in strategic marketing and customer loyalty. He published a book, Omnichannel Retail – How to build winning stores in a digital world that was shortlisted in the Business Book Awards 2020.

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ShopTalk 2023 Takeaways for Brands with DTC Channels

ESW

ShopTalk 2023 is in the books. Omnichannel and Unified Commerce Today’s shoppers have more choices than ever. Customer Loyalty Winning new customers costs much more than keeping current customers.

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4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers

Retail TouchPoints

“We think of it as a way to deepen the relationship with our customers and get them into new categories.” Physical Stores Create Unique Value and Get ‘Premium’ Investment Like many omnichannel retailers, Anthropologie understands the unique value of its stores.

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5 Millennial Stats Marketers Need to Know

Sailthru

Email remains one of the most effective and efficient ways to personalize a customer journey. They were the first to demand omnichannel experiences for everyday tasks like banking, booking doctor’s appointments, shopping, and of course, staying connected to the world on a 24/7 basis. Millennials love loyalty programs.