Inflow Insights

MARCH 27, 2020

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. eCommerce PPC Marketing Strategies. #1: Though, you may scale ads on one channel more than the other. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Algopix

AUGUST 14, 2023

Marketing and Branding : When working on branding and marketing efforts, opt for books that delve into consumer behavior, psychology, and effective marketing techniques. Consumer Psychology: Understanding customer behavior and decision-making is crucial for effective marketing.

Books 101

Books eCommerce Arts Webinar 101

ROI Revolution

JULY 18, 2019

It operates on a pay-per-click (PPC) model, meaning advertisers only have to pay up when someone clicks on the listing. Paid search tends to be stronger than other forms of advertising because the consumer is already explicitly searching for something related to your product. Click here to read the full case study !

PPC 68

PPC Mobile Internet Retail Marketing 68

Kissmetrics

DECEMBER 11, 2017

PPC might be amazing for your friend’s business. But that doesn’t mean investing in PPC is instantly going to turn you into the next Zuckerberg. You all know those case studies that promise a mythical pot of gold at the end of a rainbow. So where do people turn when they hit this realization? A/B testing.

Management 213

Management Marketing PPC Banking 213

ROI Revolution

MARCH 30, 2023

Here are a few examples of consumer brands we’ve partnered with that have achieved their goals around profitability and cross-channel strategy wins. But when economic uncertainty results in consumers spending less of their discretionary income, there comes a point when high-AOV items need to be discounted.

Channel 78

Channel eCommerce Fashion SEO 78

ROI Revolution

APRIL 12, 2022

Since then, digital search ad spending has increased significantly as brands try to reach the consumers who spend more time online. 28% of marketers use automation in their PPC advertising efforts. Search engines are the most common brand discovery channel, with 32% of internet users saying they find new brands or products this way.

Marketing 172

Marketing Social Media White Paper SEO 172

Lemonstand

OCTOBER 16, 2018

It’s great for cultivating a brand that’s positioned in the mind of consumers. Another 38% of consumers say that they frequently buy products showcased on Instagram. It removes just about any unnecessary objections or time-consuming tasks that would typically make a user reconsider. Customer Example.

eCommerce 83

eCommerce Social Media Merchant Services Multi-channel 83

Kissmetrics

APRIL 12, 2021

It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. You can also implement this winning Apple strategy by creating more case studies. Apple understands that technology consumers often get overwhelmed. Rethink the Need for Advertising.

Marketing 356

Marketing Social Media PPC Customer 356

Kissmetrics

AUGUST 5, 2021

Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels. Snapchat Shoppable AR Resources: Snapchat Lens Web Builder Nielsen Catalina Solutions Snapchat Lens Campaign Case Study. Marriot Bonvoy had a 3.4x Ad Copy Resources.

Social Media 348

Social Media eCommerce Download White Paper 348

BigCommerce

OCTOBER 4, 2017

Part 10: Ecommerce SEO Case Studies. Though, if you’re interested in paid ads, check out KlientBoost’s PPC services.). I hope by now you understand why Google is one of the best marketing channels. Just perform some competitive PPC analysis and add those to your sheet! Part 3: Site Architecture. Part 6: Local SEO.

SEO 419

SEO eCommerce Gifts Blog 419

Omnisend

APRIL 20, 2021

Check out this case study to see how they did it. Generally, the best solutions involve a combination of different channels, each with perfectly crafted messaging to help shoppers overcome their apprehensions. Acquiring customers via PPC advertising is now much more effective because of its powerful targeting capabilities.

Payments 132

Payments Shopping Carts Shipping Costs Merchant Services 132

eCommerceFuel

FEBRUARY 17, 2017

So there was probably $30,000 or $40,000 of consumer sales, and then these huge chunk sales to the military for name-brand software. And really it was taking our same very simple plan and pushing it into the different marketing channels. You’d go to a channel, you’d master it, you’d move on, etc.

Merchant Services 36

Merchant Services eCommerce BigCommerce Books 36

Kissmetrics

NOVEMBER 1, 2021

Enter Performance Max campaigns, which use AI and machine learning to improve your advertising strategy and offer a hands-off approach to winning with PPC. YouTube, Search, Display, Gmail, Google will run and test creatives on every channel to meet your goals. You don’t need to be a PPC expert to run these campaigns, either.

PPC 205

PPC eCommerce Improvements Management 205

Omnisend

JANUARY 5, 2024

Then we’ve got good news: creating an online store doesn’t have to be complex or time-consuming anymore. Here are just some of the benefits:: Increased visibility More credibility Owned channel (no need to worry about social media algorithm updates) More control over customer experiences Exactly what you want your brand to deliver, right?

eCommerce 88

eCommerce Payment Services SEO Social Media 88