Smile.io

JANUARY 27, 2022

Rewards Case Study: Nike+ A few years ago, I found myself in an interview for a marketing intern position.After the standard opening pleasantries, they asked me a question I thought wasvery interesting: tell us about an organization that you believe does a greatjob when it comes to marketing.

Sporting Goods 83

Sporting Goods Customer Loyalty Customer Events 83

Groove

MARCH 7, 2024

Klaviyo Email Marketing: Powerful Automation and Workflow Features Email marketing automation continues to advance, and crafting an effective email campaign can be time-consuming. A CSM can help brands who are seeking strategic guidance across their marketing channels. Groove has helped clients generate more revenue.

Marketing 370

Marketing eCommerce Platforms Shopify Shopping Carts 370

Retail TouchPoints

AUGUST 25, 2023

Every few decades, retail brands discover a new way to connect with consumers. The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. Having a direct line with consumers via D2R provides brands with first-party retail data in a whole new way.

Retail 246

Retail Social Media Consumer Channel 246

Retail TouchPoints

JUNE 7, 2023

What are some of the Established Use Cases for AI and ML in Ecommerce? It’s helped consumers through personalized recommendations and automated customer service, and ecommerce shop owners have seen their workload streamlined through supply and demand management, fraud detection and churn prediction. What results were achieved?

eCommerce 263

eCommerce Technology Supplies Blog 263

Retail TouchPoints

OCTOBER 25, 2022

Consumer-facing media platforms have historically profited from ad revenue, the success of which has been fueled by the insights derived from accessing and analyzing user behavior. This data is critical for business owners to determine which marketing channels, as well as unique ad creative and copy, yield the most profitable results.

Channel 278

Channel Accessories eCommerce Consumer 278

Email Audience

JUNE 21, 2023

So, you’ve probably heard the terms “consumer” and “customer” thrown around a lot, right? In this article, we’re going to help clear up any confusion you might have about consumers and customers, and why it’s crucial for businesses to treat them differently. ” Well, not always!

Consumer 59

Consumer Customer Toys Article 59

ChannelAdvisor

AUGUST 2, 2021

Retail relationships came under pressure, shopping habits across geographies and generations changed — and many brands were thrust into the world of direct-to-consumer (D2C) sales. As shopping activity continues to evolve, online marketplaces are also becoming a first stop for many consumers searching for a particular product or brand.

Consumer 98

Consumer Shipping Costs eCommerce Multichannel 98

ChannelAdvisor

AUGUST 2, 2021

Retail relationships came under pressure, shopping habits across geographies and generations changed — and many brands were thrust into the world of direct-to-consumer (D2C) sales. As shopping activity continues to evolve, online marketplaces are also becoming a first stop for many consumers searching for a particular product or brand.

Consumer 98

Consumer Shipping Costs eCommerce Multichannel 98

ROI Revolution

MAY 3, 2022

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. In this article, dive into the data for insights into measuring attribution and consumer privacy. Consumers now shop across more channels and devices than ever. What could be the reason for this?

Consumer 78

Consumer Social Media Multi-channel Events 78

ChannelAdvisor

FEBRUARY 11, 2020

The following case study features a current ChannelAdvisor customer that leveraged our Where to Buy solution to connect interested shoppers with the product pages of its many retailers, streamlining the path the purchase for consumers and strengthening relationships with those retailers. . DOWNLOAD THE CASE STUDY PDF.

eCommerce 66

eCommerce Consumer Download Omnichannel 66

Retail TouchPoints

NOVEMBER 5, 2021

With port delays, extended delivery times and increased consumer demand, what can retailers do to salvage the 2021 holiday season? Note that while an integrated digital marketing campaign provides audiences with familiar content across platforms, it does not use the same ad across all channels. Enter content marketing.

Social Media 306

Social Media Marketing Shipping Costs SEO 306

Sailthru

MAY 12, 2023

From streaming subscription services to gaming to podcasts, consumers have an endless choice of options and platforms for consuming content. The 2023 Consumer Trends Index surveyed more than 6,000 people across the world about their purchase patterns. The stat rises to 139% in the U.S. Leverage machine learning to detect churn.

Consumer 78

Consumer Marketing Webinar Subscription 78

Retail TouchPoints

JUNE 14, 2021

This year’s theme, “Empowering Seamless Consumer Experiences,” spotlights the ongoing need for retailers and brands to activate consumer engagement across all channels. Contactless Commerce , which will highlight actual use cases and recent success stories in self-checkout, autonomous stores and other future-forward trends.

Beauty and Health 247

Beauty and Health Events Omnichannel Supplies 247

Retail TouchPoints

AUGUST 10, 2021

retailX also will go Inside the Mind of the Values-Driven Consumer in a session featuring Danny Alexander, Co-founder of Who Gives A Crap , and Lindsay McCormick, CEO of Bite. At Chicago’s McCormick Place, Aug. Rethinking the Brick-and-Mortar Store.

Events 264

Events Supplies Omnichannel Consumer 264

Fabric

DECEMBER 15, 2023

Navigating consumer habits in the instant gratification economy Lori and Jon kicked off the event by discussing the shift in consumer habits and the rise of the instant gratification economy. They emphasized the need for retailers to adapt to changing consumer expectations throughout the entire shopping journey.

eCommerce 130

eCommerce Omnichannel Fulfillment eCommerce Platforms 130

Retail TouchPoints

AUGUST 27, 2021

Even before the COVID-19 pandemic dramatically accelerated the growth of ecommerce and raised consumer expectations for seamless, almost instantaneous fulfillment, on-demand deliveries were already becoming the norm across the globe. Do food retailers seeking to pass on delivery fees to unwitting consumers face the same fate?

Customer 264

Customer Fulfillment Consumer Omnichannel 264

ChannelAdvisor

SEPTEMBER 24, 2020

The following case study features an established global brand that turned to ChannelAdvisor to help boost revenue through its Amazon Advertising strategy. From denim to face masks, these and other popular products are at the helm of this consumer brand manufacturer’s success. COMPANY OVERVIEW. Amazon Advertising.

eCommerce 89

eCommerce Merchant Services Consumer eCommerce Platforms 89

Groove

JULY 9, 2020

Rather than disruptively pushing messages out to consumers, businesses must build an effective eCommerce branding strategy to provide prospects with the right content and information at the right time. Position your brand personality and content behind this story, so consumers can see from every angle what your brand is all about.

Social Media 352

Social Media eCommerce Webinar SEO 352

Retail TouchPoints

JUNE 20, 2022

Next, you’ll need a solid strategy to create brand awareness, nurture relationships and harness its power to influence consumer behaviors and purchasing decisions. Consider bridging rooms with existing client case study rooms to funnel traffic from one location to another. . Advertise in Metaverse .

Retail 306

Retail Automotive Fashion B2B 306

Retail TouchPoints

JUNE 13, 2023

When Houle started with Aldo Group as Senior Director of Digital Technology, “We were primarily focused on digitalizing our retail experience across all channels,” he said in an interview with Retail TouchPoints. RTP: What key consumer behaviors are you aiming to respond to as a brand?

Supplies 272

Supplies Customer Experience Technology Omnichannel 272

ChannelAdvisor

SEPTEMBER 3, 2019

As demand increased on these and other channels, so did SIM Supply’s product catalog. “It And while it still sells plenty of mining equipment, the number of categories consumers can explore has exploded. Then, using the ChannelAdvisor platform, they slowly started turning that data into optimized product listings on eBay and Amazon.

eCommerce 58

eCommerce eCommerce Platforms eCommerce Software Supplies 58

Kissmetrics

OCTOBER 13, 2021

Share case studies and testimonials: Social proof is a driving factor for online purchases. Of all paid distribution channels, paid social media ranked second in producing results, with SEM taking first place. YouTube is the #1 platform that affects consumer behavior. Use Case Studies to Increase B2B Sales.

B2B 290

B2B Social Media Shipping Costs Marketing 290

GetElastic

SEPTEMBER 1, 2021

Some of the key B2B consumer trends we’re seeing today include: Online shopping is here to stay and customers are showing preferences for digital self-service. Consumers are looking for convenience in their ecommerce experience - fast and free shipping. reviews, case studies, etc). Company to consumer messaging.

B2B 147

B2B eCommerce B2C Payment Services 147

Kissmetrics

JUNE 27, 2017

Email marketing alone drives as much revenue as all other digital channels combined according to a survey of US marketing execs. In a survey of retail professionals, 80%+ listed email marketing as the top channel for both retention and acquisition. The Case Study Nudge. The most recent research says there are roughly 3.7

Social Media 269

Social Media eCommerce Article Marketing 269

Retail TouchPoints

OCTOBER 6, 2022

Rather than being limited to a jam-packed four to five weeks from Black Friday to Christmas Eve, consumers are beginning their shopping as early as October (with a few doing so even earlier than that). The return to offices and social events is inspiring consumers to level up their wardrobes and focus more on apparel and footwear.

Shipping Costs 285

Shipping Costs Payment Services Merchant Services Payments 285

Wiser

JANUARY 3, 2018

Brands and manufacturers are seeing increased success with direct to consumer (DTC) channels. It is full of case studies from brands that have made a dent in the DTC market and actionable tips to help brands that are on the fence gain the insights they need to enter new markets confidently. . And more! .

Consumer 68

Consumer Download Demo Channel 68

Retail TouchPoints

OCTOBER 1, 2021

As supply chains become increasingly complex due to the proliferation of commerce channels and higher consumer expectations, businesses are turning to outsourced functions that can deliver on speed, quality and cost. The Power of Outsourcing: Netflix x AWS Case Study. Insourcing Fulfillment.

Supplies 279

Supplies Shipping Costs Fulfillment Shipping 279

Kissmetrics

SEPTEMBER 29, 2020

Plus, social media is a highly effective marketing channel. In fact, around nine in ten consumers say they will buy from a brand that they follow on social media. We’ve worked with huge global brands on their audience targeting, messaging and creative across multiple social channels. Utilizes Multiple Channels.

Social Media 331

Social Media Marketing B2B eCommerce 331

Groove

MARCH 18, 2022

Regardless of whether you sell to consumers or to other businesses, your website should always display accurate information when it comes to inventory availability. To read how the Groove Commerce team implemented the solution, check out how we built their BigCommerce website in this case study.

Merchant Services 195

Merchant Services eCommerce B2B Shipping Costs 195

UpSellIt

JANUARY 13, 2022

Pay attention to these six trends to optimize your affiliate channel in 2022. AI collects data in meaningful ways providing insight on consumer behavior and how brands should operate. Consumers Will Expect More From You. Consumer attitudes have changed, and they now expect extremely personalized engagements from every brand.

Marketing 134

Marketing Social Media Recommendation Channel 134

ChannelAdvisor

OCTOBER 9, 2020

The following is a case study featuring a leading consumer electronics brand that leveraged ChannelAdvisor Brand Analytics to dramatically decrease Buy Box losses on Amazon. View a PDF version of the case study here.). THE CHALLENGE. It’s not that the brand hadn’t already attempted to combat the problem.

Electronics 105

Electronics eCommerce Consumer Electronics Multi-channel 105

ChannelAdvisor

MARCH 12, 2021

As a brand, you’re diversifying your product range, expanding to new online channels and taking steps to solidify your global presence. By the time all was said and done, the global brand was successfully managing sales across a wide range of markets and channels — right in the midst of all kinds of change. So, how did they do it? .

eCommerce 105

eCommerce Multi-channel Channel Consumer 105

UpSellIt

JULY 13, 2023

By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. An omnichannel retail strategy connects numerous channels and touchpoints to provide customers with a seamless shopping experience. What is Omnichannel Retailing?

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

BigCommerce

JULY 26, 2018

By 2020, online videos will make up more than 80% of all consumer internet traffic. We also found that 64% of consumers say that that watching a marketing video on Facebook has influenced a purchasing decision in the past month. Social Media Video Case Study: Mountain Crest Gardens. Those stats impact business as well.

Social Media 287

Social Media BigCommerce Demo Events 287

ESW

JUNE 1, 2023

ESW Case Study ICONIC US FASHION BRAND. The brand sought to capture existing demand for their products and cultivate direct consumer relationships by leveraging their existing US inventory and website to open a frictionless ecommerce channel for Canadian shoppers.

Fashion 60

Fashion Shipping Costs Merchant Services Omnichannel 60

Kissmetrics

JULY 19, 2017

Therefore, it’s important to know when and how to engage with consumers. When arriving to Instapage’s site, it’s easy for consumers to figure out that this brand offers landing page software that increases conversion rates. Let’s say you’re writing a case study about how a customer achieved success with your product.

Customer 241

Customer Payment Services Information Shopping Carts 241

UpSellIt

AUGUST 23, 2023

With ever-evolving technologies and shifting consumer behaviors, it’s crucial to implement effective targeting tactics to maximize your sales potential. It involves utilizing customer data, preferences, and behavior to deliver relevant and personalized content, regardless of the channel or device used by the customer.

eCommerce 126

eCommerce Recommendation Omnichannel Customer Data 126