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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

This is understandable, but the way most people look at conversion rate leads to incorrect conclusions. The main issue is this: Conversion rate changes over time are far more influenced by traffic channel mix than by improvements to the site. Case Study 1: Site Updates That Appear to Have Lowered Conversion.

Channel 60
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Emerging Affiliate Marketing Trends in the New Year

UpSellIt

Pay attention to these six trends to optimize your affiliate channel in 2022. Marketers utilize AI to streamline conversion optimization, content creation, and customer engagements. More Emphasis on Omni-Channel Experiences. Make your presence known across multiple channels to expand your reach.

Marketing 134
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How to Choose The Right Adwords Agency

Kissmetrics

Managing Google Ads takes a lot of time, effort, and energy. If you plan on doing the same, you’re going to need to know how to choose the right agency to manage your Google Ads. Unlike SEO, where results require weeks or months of work, Google Ads is a direct response channel. Here’s how you do it.

PPC 274
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An Inside Look at My Digital Marketing Agencies Around the World

Kissmetrics

Mike Kamo, Founder and Global CEO, NP Brands, is a leader in building, managing, and scaling businesses. From there, he moved to help businesses of all sizes grow through digital marketing and conversion optimization. NP Digital Case Studies and Awards. SMB Digital Marketing Case Studies.

Marketing 275
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How Reebok Is Challenging Itself to Become the Most Personalized Sports Brand in the World

Kibo

adidas Group’s Marco Fazio and Charmaine Amsler (Senior Manager and Associated Manager of Conversion Optimization respectively) spoke at Contentsquare’s latest CX Circle event on the importance of leveraging AI and data science for ecommerce brands. Read the Reebok Full Case Study.

X-cart 62
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Here Are 6 Arguments That Will Get Your Boss to Double Your CRO Budget

Kissmetrics

However, platforms like BuiltWith and Datanyze can reveal telltale signs that reveal how much your competitors are spending on conversion optimization. The more investments the competition has across their domains, the more involved they are with optimization, and the bigger your company’s push should be to avoid being left behind.

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The Best 15 eCommerce Podcasts for Sellers in 2023

Algopix

Diverse Content : Look for podcasts that cover a variety of topics, such as marketing, customer service, supply chain management, and emerging technologies. Interactive elements like interviews, case studies, and Q&A sessions enhance the learning experience.

eCommerce 108