Channel Comparison Shopping Consumer Recommendation 
Retail TouchPoints
SEPTEMBER 27, 2023
It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.
Omnisend
FEBRUARY 9, 2023
In our BFCM 2022 report, we found that the volatility in ads had encouraged brands to rely more heavily on owned channels like email and SMS, and that these channels were more effective than ever. It’s not only the most popular channel, it’s also the most effective, generating an average ROI of $40 for every $1 invested.
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Kissmetrics
FEBRUARY 2, 2021
According to a Forbes article , 71% of consumers “feel frustrated when a shopping experience is impersonal.” Content shares and product recommendations work because people trust peers and thought leaders more than they trust brands and institutions. One great way SaaS companies can keep up is through brand advocacy.
Retail TouchPoints
MAY 5, 2021
Propelled by new technologies and heightened consumer demand, some segments that had been slower to gain traction online finally moved into the digital fast lane — cars , adult beverages and even trees , to name just a few. And yet, the consumer demand is there, and it’s becoming hard for retailers to ignore, no matter their category.
Omnisend
JULY 23, 2023
Consumers are still shopping, but they’re doing so with more caution. At just the right time” messages are more pronounced than ever, making omnichannel marketing on channels that you control exceptionally important. That consumers enjoy those sectors’ emails, for whatever reason. The result? “At of email sends.
Kibo
FEBRUARY 9, 2021
We look at this data across regions and channels to help retailers compare their own performance to their peers. The EQ delivers a fresh, relevant perspective that will help retailers build new, more accurate benchmarks that more accurately reflect consumer behaviors that are likely here to stay.
OrderDynamics
JULY 23, 2019
After all, retailers are striving to rapidly adapt to evolving consumer demands. As e-commerce adoption increases, today’s customer journey is spread across multiple channels such as website, mobile app, physical store and social media. Several studies point out that customers still prefer in-store shopping. Beacon Me Up.
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