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Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

Retail TouchPoints

Ecommerce can sometimes lose the experience of in-person shopping and, with it a retailer’s ability to show off its products in ways that can set a store apart from its competition. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers. Bringing Luxury Online.

eCommerce 302
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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Recessions bring a change in consumer behavior, but they don’t mean customers stop going to stores altogether. With inflation spiking, consumers are primed to be more cost conscious — and at risk of walking away without making a sale if the price of an item is higher than expected. Capitalizing on In-Store Advertising.

Marketing 298
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5 Strategies to Convert Price Sensitive Shoppers

UpSellIt

Price sensitivity is increasingly common as more and more consumers are becoming cognizant and savvy shoppers. For example, there may be less price sensitivity in an industry with fewer competitors, as consumers do not have as many options to shop around for what they deem to be a better deal. Save Your Cart.

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5 Ways Home & Decor Brands can Optimize the Shopping Experience

UpSellIt

Home furnishings consumers have come to expect a brick and mortar-level customer experience online. 5 Ways to Optimize the Home & Decor Shopping Experience. Consumers are more likely to invest in products or services based on reviews and social proof. Provide Personalized Recommendations. Build Shoppers’ Trust.

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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

Propelled by new technologies and heightened consumer demand, some segments that had been slower to gain traction online finally moved into the digital fast lane — cars , adult beverages and even trees , to name just a few. And yet, the consumer demand is there, and it’s becoming hard for retailers to ignore, no matter their category.

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Why SaaS Brand Advocacy is More Important than Ever in 2021

Kissmetrics

According to a Forbes article , 71% of consumers “feel frustrated when a shopping experience is impersonal.” Content shares and product recommendations work because people trust peers and thought leaders more than they trust brands and institutions. One great way SaaS companies can keep up is through brand advocacy.