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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

The Diversification of the Customer Journey Further highlighting the need for brands to take an always-on, conversational approach to their outreach (as opposed to the timed, tactical messaging of the past) is another staggering stat from the Infillion report — that consumers are influenced by 11 touch points on average before they make a purchase.

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Gear Up for 2024 and What it Holds for the eCommerce Sector

ChannelSale

It is because of the increasing prevalence of voice search, AR to visualize purchases, voice commerce, livestream shopping, the rise in new marketplaces & distribution channels, and many more. Mobile shopping continues its rapid rise to constitute over 63% of e-commerce sales. trillion dollars from 2022 to 2023.

eCommerce 103
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Top Market-Driven B2B eCommerce Trends of 2021

GetElastic

B2B companies are implementing new strategies to adapt to a changing market and take advantage of a growing online customer base, characterized by rising mobile usage, new expectations for personalization and self-service, and increasing demand for digital connectivity.

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Kibo Announces Ecommerce Quarterly Benchmarks for Q2 2020

Kibo

With access to billions of customer sessions across more than 250 brands, Kibo has a valuable picture of ecommerce activity during the early stages of the Covid-19 pandemic. What we found is that different regions relied on different online channels such as mobile and desktop to browse, shop, and convert. In the U.S.,

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How to Use Google’s Call-Only Ads to Send Profits Soaring

Kissmetrics

The internet has made it easier than ever for customers to get in touch with businesses without picking up the phone. That’s great for introverts, but it’s not always good for business owners and service providers who’d rather chat with potential customers on the phone than respond to a slew of emails. What Are Call-Only Ads?

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What Should You Look for in an Ecommerce Platform?

Kibo

The modern ecommerce platform is designed to help retailers create seamless experiences for customers while also managing the details of online commerce with ease. The right platform can provide the structure that companies need to deliver frictionless commerce to customers while staying connected to the logistics on the back end.

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Q4 Ecommerce Benchmarks Reflect Dramatic Acceleration in Online Shopping

Kibo

Q4 2020 marked the first holiday shopping season after the pandemic moved millions of shoppers online, and it showed. We look at this data across regions and channels to help retailers compare their own performance to their peers. mobile activity registered at the highest levels since Q4 of 2019 in Q4 of 2020.