Channel Consumer Goods Customer Data Customer Experience 
Retail TouchPoints
AUGUST 14, 2020
Retailer priorities have shifted slightly since the last State of Marketing report, according to panelist Megan Hostetler, a Salesforce Product Marketing Manager focused on Retail and Consumer Goods. Last year the top priority was engaging customers in real time. They’re measuring down to the channel level,” Hostetler said.
Retail TouchPoints
JULY 28, 2020
Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. In the previous edition of the State of Marketing Report, the median number of customer data sources for marketers was projected to jump from 10 in 2017 to 15 in 2019 — a 50% increase in just two years.
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GetElastic
NOVEMBER 8, 2022
In everything from commercial decisions and processes to talent and human capital management and data, on-the-margin tweaks to the existing operating margin do not create winners. While the channels and platforms 'of the moment' might be clear today, the digital world is a moving, ever-evolving target.
Retail TouchPoints
FEBRUARY 18, 2021
“As the pandemic worsened, we realized immediately that we needed a way to bridge our in-person business model to a seamless virtual experience, and needed a dynamic appointment solution to help us.” JRNI Appointments helps automate the BHLDN appointment scheduling process, making it easy for associates to book meetings across all channels.
RTP blog
MARCH 19, 2018
A recent Kx survey of UK consumers revealed that these are the most important factors in retailer selection. Argos uses real-time data within its connected supply chain and were identified as delivering the highest multi-channel performance in our survey.
Kissmetrics
SEPTEMBER 14, 2020
The idea is that streamlining your operational processes helps your business provide better customer experiences. There are four types of operational CRMs, including: Marketing Sales Customer Service IT. Both of those things combined help improve customer experiences. Collaborative.
Retail TouchPoints
AUGUST 30, 2023
Conversely, 20% of executives thought “community belonging” was a critical loyalty driver, while only 8% of consumers said the same. For example, 18% of retailers said they used metaverse stores and offerings as customer acquisition tools in 2023. But what’s happening in retail specifically?
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