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Amazon Brings Live Shopping to Streaming TV

Retail TouchPoints

Amazon is expanding the reach of its Amazon Live shopping content with the debut of a new interactive shoppable channel on the Prime Video and Freevee streaming TV services. In 2023, more than 1 billion customers in the U.S. and India watched Amazon Live streams across those devices, according to Amazon.

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How Amazon, Poshmark and Rolling Stone Use Livestreaming to Break out from the Ecommerce Grid

Retail TouchPoints

Today’s consumers, especially Gen Z ( 73% ) and millennials ( 62% ), prefer to buy from a brand that offers interactive experiences that go beyond the standard ecommerce grid. Qurate Retail’s New App and FAST Channel Qurate Retail’s Sune shopping app. But Qurate isn’t giving up on TV.

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How Direct-To-Consumer Is Driving The Need For Real-Time In Retail

RTP blog

Well, you don’t need to care, but Charles Darwin would argue you should: “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one that most adapts to change.” Technology is changing the way we live, the way consumers shop and the way retailers need to operate.

Consumer 150
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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

Through a survey of 475 consumers, Influence Central also found that only 19% of U.S. consumers have tuned into a livestreaming event. The biggest draw for consumers comes from livestreaming’s unique mix of entertainment, behind-the-scenes product information, shared commenting with others, and simple click-to-buy options.”

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The 3 big problems with omnichannel retail

Steve Dennis

Nearly twenty year later, multichannel has morphed into “omnichannel” ( thanks Terry ) which, in turn, has spawned a cottage industry of related jargon: “cross-channel integration”, “seamless shopping”, “unified commerce” and so on. Of course by definition the customers that like a brand the best tend to do everything more.

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The 3 big problems with omnichannel retail

Steve Dennis

At the final session of our retreat then CEO Arthur Martinez made a bold–and as it turns out rather prophetic–statement which went something like this: “the future of Sears will be dictated by our ability to meet our customer’s needs anytime, anywhere, anyway.” Customers don’t care about channels.

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‘Reclaiming’ lost loyalty for high-street brands via the Metaverse

365 Retail

After all, the convenience of at-home shopping is only going to be heightened as metaverse capabilities become more sophisticated. The metaverse is the congruence of identity and omni presentation channels, so that rather than detract from the physical world it will instead compliment it. . James Browne, Director, 4 Roads.