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How HSN and QVC Parent Qurate is Working to ‘Crack the Code’ of Livestreaming

Retail TouchPoints

Long before there was livestreaming, social media or even the internet, there were home shopping networks — and the undisputed leaders of that realm were QVC and HSN , now both operated under the umbrella of Qurate Retail Group. But the heyday of “home shopping” in that context is now firmly behind us. audiences.

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Amazon Brings Live Shopping to Streaming TV

Retail TouchPoints

Amazon is expanding the reach of its Amazon Live shopping content with the debut of a new interactive shoppable channel on the Prime Video and Freevee streaming TV services. In 2023, more than 1 billion customers in the U.S. and India watched Amazon Live streams across those devices, according to Amazon.

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How Direct-To-Consumer Is Driving The Need For Real-Time In Retail

RTP blog

Well, you don’t need to care, but Charles Darwin would argue you should: “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one that most adapts to change.” Technology is changing the way we live, the way consumers shop and the way retailers need to operate.

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How Meta, QVC and Coresight Research Use Livestreaming to Drive Holiday Demand

Retail TouchPoints

“People are ready to spend — brands are incorporating social commerce into their holiday sales strategies to meet their customers where they already are,” said Kate Gronso, Product Marketing Lead, Facebook Shopping in an interview with Retail TouchPoints. Shopping Festival: Coresight Research ’s second annual 10.10

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Why CSR Matters To Your Business

Retail TouchPoints

A focus on company reputation (50%) and customer preferences (50%) were also among the drivers motiving companies to pursue CSR. The threats posed by the pandemic caused many consumers to focus on foundational needs such as food, shelter and safety. And, of course, toilet paper.

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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

Through a survey of 475 consumers, Influence Central also found that only 19% of U.S. consumers have tuned into a livestreaming event. The biggest draw for consumers comes from livestreaming’s unique mix of entertainment, behind-the-scenes product information, shared commenting with others, and simple click-to-buy options.”

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5 Ways Home & Decor Brands can Optimize the Shopping Experience

UpSellIt

Home furnishings consumers have come to expect a brick and mortar-level customer experience online. 5 Ways to Optimize the Home & Decor Shopping Experience. Consumers are more likely to invest in products or services based on reviews and social proof. Potential customers tend to trust existing customers.