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The Critical Element Missing from Many eCommerce PPC and SEO Campaigns

Inflow Insights

I was the agency’s first Strategic Marketing Manager, and my job was to reach out to our top clients to sell them on a more complete marketing strategy, as opposed to the individual SEO and paid search programs that they were already paying for. Inflow runs on the same conviction: PPC, SEO, and CRO services compliment each other.

PPC 96
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7 Marketing Mistakes That Nearly Broke Me… Literally

Kissmetrics

Be cautious, not slow – Every major marketing channel has algorithms. Don’t just focus your efforts on traffic acquisition, focus on conversion optimization. And here are the channels producing the biggest ROI. And here are the channels producing the biggest ROI. Mistake #2: Picking too small of a niche.

Marketing 258
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The Existential Threat to Ecommerce

Retail TouchPoints

Ecommerce brands are desperately looking for people with expertise in merchandising, customer experience, site design, conversion optimization and countless other roles, but the available talent pool simply doesn’t exist. Brands can’t easily redeploy in-store personnel to their ecommerce channel. What will Become of Ecommerce?

eCommerce 287
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The 8 Best CRO Companies of 2020

Kissmetrics

If that’s your current situation, then you need to focus on Conversion Rate Optimization [CRO]. SEO is the main source of traffic for your website but without a high-converting funnel, you might as well retire. 1 Neil Patel Digital — Best For SEO + CRO. 2 Trinity — Best For E-commerce Conversions.

eCommerce 316
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24 eCommerce Experts to Follow Now

GetElastic

He is considered an expert in bootstrapping stores to seven figures, how to become an SEO expert, community building, and successful business exits. Neil Patel: Co-Founder at Neil Patel Digital , SEO and Growth-Marketing Guru. Podcast Host of Online Marketing Made Easy, Creator of Digital Course Academy & list Builders Society.

eCommerce 113
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The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

Click here to learn about “How to Find a Product to Sell Online” Course. Digital marketing channels are evolving. Retailers can no longer rely one type of channel to drive traffic to their online store. Conversion optimization is a continuous process. Attracting the perfect customer.

eCommerce 167
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Search Engine Optimization (SEO). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Let’s look at SEO next. eCommerce SEO Metrics.

PPC 162