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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

This is understandable, but the way most people look at conversion rate leads to incorrect conclusions. The main issue is this: Conversion rate changes over time are far more influenced by traffic channel mix than by improvements to the site. Case Study 1: Site Updates That Appear to Have Lowered Conversion.

Channel 60
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An Inside Look at My Digital Marketing Agencies Around the World

Kissmetrics

From there, he moved to help businesses of all sizes grow through digital marketing and conversion optimization. We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. NP Digital Case Studies and Awards.

Marketing 275
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The Existential Threat to Ecommerce

Retail TouchPoints

Ecommerce brands are desperately looking for people with expertise in merchandising, customer experience, site design, conversion optimization and countless other roles, but the available talent pool simply doesn’t exist. Brands can’t easily redeploy in-store personnel to their ecommerce channel. What will Become of Ecommerce?

eCommerce 286
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A Beginner’s Guide to Conversion Optimization

VTNS Solutions

What do you do when you have all the traffic, ranking and yet the leads or sales refuses to come or you want more conversion? That is where conversion optimization comes in. So what is conversion optimization and how can you get started. So you can optimize any part of your process.

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Using industry studies as a point of reference doesn’t help you decide on the best action (i.e. Search Engine Optimization (SEO). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. eCommerce SEO Metrics.

PPC 162
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Top Online Marketing Resources to Read

VTNS Solutions

Analytics Conversion Optimization SEO Paid Marketing Growth Marketing List of blogs to read for awesome digital marketing insight Tools. Digital marketing is the process of marketing your product and services leavraging online channels. Conversion Optimization Insights and Resources. So here you go.

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How to Choose The Right Adwords Agency

Kissmetrics

Unlike SEO, where results require weeks or months of work, Google Ads is a direct response channel. Your agency should be able to provide you with references and case studies to validate their expertise. The ultimate goal for each of these is revenue; each of the examples above would be considered a lead. The focus is on action.

PPC 274