Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. This trend requires businesses, particularly in ecommerce, to seamlessly blend their online and offline sales channels.

B2B 225

B2B eCommerce BigCommerce Omnichannel 225

UpSellIt

JULY 13, 2023

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. What is Omnichannel Retailing?

Omnichannel 103

Omnichannel Multichannel Payment Services Retail 103

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Results are only as good as the data you feed it.

Customer Data 63

Customer Data Customer Multi-channel Events 63

Retail TouchPoints

AUGUST 29, 2023

Creating a competitive advantage in personalization is based on a company’s ability to capture, analyze and use personalized customer data, as well as understand, customize and optimize the customer journey, all at scale. It has to be cross-channel. One of the issues is thatcustomer data is often siloed.

Multi-channel 220

Multi-channel Retail Customer Experience Customer Data 220

365 Retail

AUGUST 16, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands has been selected by beauty giant Shiseido Americas Corporation as the foundation of its first-party data strategy, to help create connected and personalised digital customer experiences across all of its brands.

Omnichannel 98

Omnichannel Point of Sale Customer Data Customer Experience 98

Wiser

AUGUST 28, 2023

Moreover, an effective assortment strategy allows retailers to stand out in the fiercely competitive retail landscape, providing a unique and memorable shopping experience. The trick lies in offering the right mix of products that not only intrigue and attract customers, but also stimulate their purchase decisions.

Retail 146

Retail Fashion Information Customer Data 146

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience?

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience?

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

lateshipment

NOVEMBER 26, 2023

This term is coined as “ The one-time shopper dilemma ”, where e-commerce businesses are unable to convert one-time shoppers into repeat customers due to unfavorable customer experiences. 76% of customers say that an unacceptable customer experience would affect their decision to order from the company again.

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

RTP blog

MARCH 2, 2018

By Paul Millette, Carousel Industries For arguably anyone in retail, the conversation of “delivering the ultimate customer experience” is as prolific as discussions about inventory management, supply chain operations and P&L statements. 1 driver in bolstering the customer experience.

Customer Experience 150

Customer Experience Customer Supplies Point of Sale 150

Retail TouchPoints

OCTOBER 25, 2023

Looking for even more data and insights to power your approach ? Check out the Retail Strategy & Planning Series on-demand. Offering excellent customer service is a business basic at any time of the year, but it’s particularly vital during the holiday season.

Multi-channel 316

Multi-channel Customer Experience Mobile Improvements 316

Optimizely

APRIL 18, 2019

Your most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel. In fact, customers don’t see “channels” in the same way as marketers do.

Marketing 299

Marketing POS Channel Clothing 299

Algopix

JANUARY 22, 2024

With over 200 million customers worldwide, Amazon offers sellers an unparalleled opportunity to tap into a vast pool of potential repeat buyers. You need smart strategies to convert one-time buyers into lifelong brand advocates. Loyal customers expect continued value from the brands they support.

eCommerce 111

eCommerce Shipping Costs Payment Services Social Media 111

Omnisend

JANUARY 8, 2024

While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience. Start free today See pricing What is a repeat customer? They are also known as recurring clients.

Customer 88

Customer Customer Retention Social Media X-cart 88

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner. Factors Driving the Need for Real-Time CDP.

Multi-channel 222

Multi-channel POS Customer Data Mobile 222

Retail TouchPoints

NOVEMBER 10, 2020

Using a customer experience automation solution to collect and analyze customer data as a way to predict likely returns based on the order’s characteristics (multiple sizes of the same black dress, for example) can also help you to plan and predict return volume. Offer More Order Pickup Flexibility.

Retail 285

Retail Shipping Costs Fulfillment Shipping 285

Retail TouchPoints

MARCH 3, 2023

The best personalized experiences happen when retailers make the customers a part of the dialogue and leverage data to create one-to-one experiences that are more targeted to them based on their unique interests and behaviors, as opposed to customers like them. leveraging owned and gathered customer data.

Consumer 230

Consumer Customer Loyalty Customer Experience Recommendation 230

Retail TouchPoints

MARCH 8, 2021

How should brands be using technology to improve customer service while also elevating human connection? Lacroix: In the Humanizing Digital Experience report, we outline a few strategies that will allow retailers to create a service experience that incorporates both technology and humans.

Customer Data 261

Customer Data Customer White Paper Technology 261

Retail TouchPoints

AUGUST 13, 2021

The new operating model will help each organization focus on their biggest growth opportunities while still working together to provide a seamless customer experience across both channels. Going forward, the ecommerce business will become “The Bay,” while the banner’s 86 stores will continue operating as Hudson’s Bay.

eCommerce 298

eCommerce Operations Customer Experience Omnichannel 298

Groove

NOVEMBER 17, 2020

Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. Though both are great for increasing efficiency and creating a positive customer experience, we recommend keeping your core needs in mind when making a decision. Data Science & Reporting.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Optimizely

FEBRUARY 26, 2021

There’s no question that the COVID-19 pandemic has permanently shifted consumers’ shopping patterns and with the right customer-centric strategy in place, brands and marketers can use the opportunity to differentiate themselves by driving 1:1 engagements with shoppers in the channels they prefer. Lean Marketing Team.

eCommerce 195

eCommerce Customer Data Shipping Costs Social Media 195

retailnext

SEPTEMBER 24, 2019

The introduction of big data in retail allows retailers to curate more relevant, valuable and enjoyable experiences for their shoppers since customer data allows retail owners to understand what influences purchase decisions. It is also critical to formulating an effective business and marketing strategy.

Customer Data 88

Customer Data Improvements Customer Social Media 88

Retail TouchPoints

OCTOBER 27, 2021

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Game Theory Meets Attribution. AI-Driven MTA at Scale.

Multi-channel 285

Multi-channel Games Retail Social Media 285

MagentoBrain

MAY 23, 2023

In this blog, I will explain ten proven strategies that businesses can use to improve brand loyalty and cultivate a strong and loyal customer base. Provide exceptional customer service to increase loyalty Providing exceptional customer service is one of the most effective ways to increase brand loyalty.

Social Media 52

Social Media Customer Loyalty Customer Data Improvements 52

Retail TouchPoints

APRIL 20, 2022

Our marketing and social media presence will drive new customers to our store, but the experience in the physical store brings them back. ”. But developing a brick-and-mortar expansion strategy, including finding viable leasing options, can be challenging in a fast-changing, highly regulated space. Photo credit: Cookies.

Retail 353

Retail Social Media Technology Events 353

Groove

AUGUST 18, 2020

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This tool makes it easy for eCommerce merchants to grow their contact lists, personalize user experiences and communicate more effectively with customers. Real-Time Customer Data.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Retail TouchPoints

JULY 14, 2023

Generative AI is set to revolutionize ecommerce, enabling a more interactive and personalized shopping experience, which is integral to both attracting and retaining customers. In the crowded landscape of ecommerce, a positive customer experience across every aspect of an order has become intrinsic to online success.

eCommerce 204

eCommerce Order Fulfillment Fulfillment Multi-channel 204

MagentoBrain

FEBRUARY 21, 2023

2023 Digital Marketing Trends and Changes Trend 1: Pay more attention to "customer experience" The discussion of customer experience has greatly increased in recent years. From the rise of UI/UX, we can see that many trends have emerged with only one purpose: to improve customer experience.

Customer Experience 52

Customer Experience Customer Marketing Payment Services 52

Retail TouchPoints

MARCH 9, 2022

It’s those retailers that can most quickly and accurately react to these turbulent market forces and behaviors that are creating the most innovative and positive customer experiences. The rest are at risk of losing customer loyalty, brand affinity and revenue. Identifying the Right Use Cases.

Retail 296

Retail Customer Data Customer Experience Social Media 296

Kissmetrics

JANUARY 17, 2022

It is easier to build real, human connections with your audience if you know what data and strategies to use. One of the most effective strategies to build a personal connection is personalized marketing. Most marketers use the strategy on multiple channels. The good news? Different Types of Personalized Marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. The advent of these constraints has propelled the value of zero-party data (ZPD) to new heights.

Social Media 264

Social Media Consumer Information Marketing 264

Retail TouchPoints

JANUARY 11, 2023

Now, foot traffic is still relevant, but brands also have to worry about growing their social presence, having social shops to make purchasing quick and easy, livestream shopping, oh and making sure this all connects back to their website/online store and that they are collecting data to improve future customer experiences.

Social Media 266

Social Media Multi-channel Customer Loyalty Shopify 266

Retail TouchPoints

JANUARY 27, 2021

This left smaller retailers searching for ways to boost online sales performance and customer experiences in the face of such stiff competition, especially for leveraging big-ticket retail events — Black Friday, Cyber Monday, Christmas — for securing much-needed revenue. Jean Shin is Director of Strategy and Content at tyntec.

Retail 279

Retail Social Media Channel Multichannel 279

Retail TouchPoints

JUNE 9, 2023

As luxury retail continues to move with the times, increasing sustainability is sure to become an even bigger part of their strategies for success going forward. Sustainability can be highly data-driven. There is also a significant intersection of sustainability with customer preference data.

Supplies 229

Supplies Operations Shipping Costs Customer 229

Groove

APRIL 29, 2022

It’s a great strategy for getting your message right in front of your audience. In this eBook, we’re covering the benefits of using text messaging in business, SMS marketing strategies to drive conversion and the best SMS marketing platforms to invest in. The Benefits of SMS Marketing SMS is a direct channel.

Merchant Services 195

Merchant Services Marketing Shopping Carts Shipping Costs 195

lateshipment

JANUARY 17, 2023

Remember, implementing tested strategies helps you save time later in the game, when all you have to do is just minor changes instead of scratching your head and looking at the drawing board again. In short, CX helps you build and maintain a loyal customer base. 86% of buyers are willing to pay more for a great customer experience.

eCommerce 130

eCommerce Merchant Services Omnichannel Customer Experience 130

Retail TouchPoints

OCTOBER 26, 2021

Customer experience personalization is at a turning point. Consumers have come to expect personalized online experiences, but many companies still think of personalization as aspirational, something that they can focus on later. Are you struggling to get customers to join your loyalty program?

Customer Experience 212

Customer Experience Clothing Definition Channel 212