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The Value of Owning Your Channels

Optimizely

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. The post The Value of Owning Your Channels appeared first on Zaius.

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The Top 10 Sessions to See at IRCE 2018

Optimizely

IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. As you sell on multiple channels, you have to keep a close eye on inventory and fulfillment along. 1:45 PM – 2:15 PM.

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Top Online Retailers Winning a Competitive Market

Optimizely

Customers trust fashion marketplace Need Supply to curate the latest styles for them because their editorials read just like the kind of articles you’d get in high fashion magazines like Vogue. They recognize that some customers may only want to read their editorials, while others will be interested in buying specific products.

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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

According to Market Realist , “Nike has been using the DTC channel to make brand statements, as well as push sales of premium products. Its control over the channel gives the company greater leeway over pricing, inventory, and merchandising decisions. percentage point expansion in its gross margin each year through fiscal 2020. ”.

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Harnessing the huge marketing potential of subscription services

365 Retail

But retail subscription services aren’t a new phenomenon: magazine and newspaper services have been around for decades while Blockbuster gave way to Amazon Lovefilm (its DVD rental service) before streaming took over. . And in addition, data can be used to grow the customer base. The end of cancel(lation) culture.

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Audience Development Strategy Tips for Publishers

Powerinbox

Even before the digital age, publishers had to find unique ways to develop their audiences — from selling stacks of magazines at popular watering holes to hiring sidewalk barkers who yell, “Extra! Because many new channels emerged through which to reach readers. Gather valuable customer data. That channel is email.

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Is Foot Traffic Still Important to Omnichannel Retail?

OrderDynamics

Here foot traffic, also means customers meandering and discovering new purchases they often did not set out to buy. 4 Ways Both The Customer and The Retailer Benefit From Store Traffic: 1. At the retail store, customers can be fully immersed in a brand’s culture. Convenience . appeared first on OrderDynamics.