Remove Channel Remove Customer Data Remove Mobile Remove Point of Sale
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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

To stay ahead of the curve, retailers can utilize technology to track the purchases customers make across different channels. There are a wide range of digital marketing solutions for retail brands to gather data — POS, interactive kiosks, loyalty programs and email marketing with QR codes, among others.

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How to Sell Across Channels and In-Person with Shopify POS Go

Ecommerce Platforms

Shopify POS Go is a mobile point of sale device for running your entire back office from one small module. There, you can speak to a sales representative or sign up for a free trial of Shopify altogether. Quite bit, actually. We’re beyond excited about the launch of Shopify POS Go, for both merchants and consumers.

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Shopify POS Lite vs Shopify POS Pro – What’s the Difference?

Ecommerce Platforms

Manage inventory across multiple sales channels and locations. Customer loyalty programs with distinct customer profiles. Tracking for cash flow, sales, finance, and product use, as well as other reports. However, you’ll need to consider their fees in conjunction with the cost for your point of sale system.

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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Optimizely

But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. But what if you could eliminate the gap between data and marketing execution? Own your customer data.

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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

of retail sales coming from brick-and-mortar, and about 15% of retail sales coming from digital. But since the onset of the pandemic, we’ve seen a massive shift, as foot traffic flatlined and consumers turned to digital channels to buy essential and nonessential goods.”. How are brands communicating in this new normal?

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Companies with loyal customers understand their customers’ needs and deliver personalized experiences.

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Retail Media: Everything You Need to Know

Retail TouchPoints

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). shoppers) and a direct connection to the actual end transaction.

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