Remove Channel Remove Customer Experience Remove Magazine Remove Subscription
article thumbnail

Harnessing the huge marketing potential of subscription services

365 Retail

Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. The subscription phenomenon. So what does 2022 hold for the subscriptions market? billion by 2025.

article thumbnail

How to Sell Subscriptions on Shopify (Jan 2022)

Ecommerce Platforms

Convenience is the name of the game for online subscriptions. They want access to an infinite supply of streaming channels instead of having to purchase a movie every night. Many online consumers even seek out dozens of subscription offerings to streamline everything in their lives, from cooking to cleaning, and razors to gift giving.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Swisscom lost its “head” to create a unified commerce experience

GetElastic

By the mid-2010s the outdated system had run its course and the lack of flexibility were negatively impacting customer experiences and expectations. million TV customers, 2 million broadband customers and 6.6 million mobile communications customers. Source: IT magazine.

article thumbnail

Why Product Packaging Design is Important to Ecommerce Success

SellBrite

Specifically, both use unique, custom-made product packaging design as a tangible representation of what they each stand for. Both brands have managed to create the expectation of exceptional customer experience and quality—with their packaging. Carry the online customer experience into the real world.

eCommerce 139
article thumbnail

7 Business Models for Monetizing Digital Content

GetElastic

Simply free may also be a way to drive sales in another channel. Subscriptions. The subscription model is common for all types of digital content - software, gaming, e-newspapers, e-magazines, telco services and streaming content (Netflix, Hulu, Spotify). Deliver unique customer experiences. Check out Demos.

article thumbnail

Retail Auto-Replenishment: the Pros and Cons

GetElastic

In Forbes magazine , Ashwin Ramasamy, Co-Founder of PipeCandy dissects the tech based predictions for retail in 2019 with interesting results: “Nearly 40% of consumers who use subscription services cancel their subscriptions within a year of subscribing as the novelty wears out.

Retail 141
article thumbnail

Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

According to Market Realist , “Nike has been using the DTC channel to make brand statements, as well as push sales of premium products. Its control over the channel gives the company greater leeway over pricing, inventory, and merchandising decisions. percentage point expansion in its gross margin each year through fiscal 2020. ”.

B2C 170