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Harnessing the Potential of Returnless Refunds to Improve Profitability and Customer Experience

Retail TouchPoints

Returns are a major cost of doing retail business of any kind, but especially online. While some are charging customers fees to simultaneously slow and offset rising costs resulting from elevated return rates, others are adopting returnless refund policies.

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How Technology Fuels Customer Experience and Brand Value

Retail TouchPoints

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

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Shipping as a marketing tool: Drive delight this holiday season

lateshipment

Ever thought of ecommerce shipping as a marketing tool? E-commerce brands often focus on various channels during the holiday season like marketing, website design , product variations, emails and social media. We’re here to say that e-commerce shipping is also a great marketing tool that e-commerce brands should consider.

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As Ecommerce Growth Continues, Retailers Turn ‘Steely-Eyed’ Gaze to Profitability

Retail TouchPoints

Whether that “New Normal” has arrived yet is open to debate, but a recent study from Publicis Sapient and Salesforce indicates that new headwinds — in the form of inflationary and inventory pressures — have shifted retail leaders’ focus once again, this time toward profitability. . UK, Germany and Australia.

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Customers Care About Sustainability, so Show them how Ecommerce Delivers

Retail TouchPoints

Customer experience (CX) strategies often focus on using technology to improve steps in the customer journey, but CX can also be about the bigger picture: how their purchases impact our environment. However, multiple studies have found that the opposite is true.

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The Real Cost of Late Deliveries & How to Deal with Them

lateshipment

So much that late deliveries tend to drive customers away. Read on further to know how much late deliveries can cost your business and how you can deal with them in order to spur customers to spend more on your brand! The Human Cost of Late Deliveries. You Bear the Cost of Late Deliveries. How much, you ask?