Remove Channel Remove Customer Loyalty Remove Marketing Remove Payments
article thumbnail

4 Reasons to Offer Multiple Ecommerce Payment Options

ESW

The payments landscape has evolved quickly from physical payments such as cash and credit cards to digital payments like Google Pay, PayPal, bank transfers and more. Here’s how multiple ecommerce payment options can benefit brands, how to choose the right payments and the various payments favoured by today’s consumers.

article thumbnail

Harness the Power of BNPL to Build Stronger Brand Equity

Retail TouchPoints

In an increasingly competitive marketplace, retailers are now facing the challenge of capturing and maintaining market share and keeping their customers loyal. The good news is that since its global popularization in 2020, Buy Now Pay Later (BNPL) has become a real game-changer for merchants looking to boost their business.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Kissmetrics

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Marketing 363
article thumbnail

RSP21 Reveals Top Growth Drivers for the Post-COVID Era

Retail TouchPoints

The 15 sessions covered a wide range of topics, so to make it easier to browse we’ve organized the sessions into four categories: Holiday 2021 forecasts and how best to prepare for 2022; Building loyalty with connected consumer experiences; Key ecommerce and digital marketing trends; and Embedding innovation within your retail organization.

Payments 218
article thumbnail

Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue. But payments are just one part of a chain. What’s the next touch point?

article thumbnail

Overcoming the challenge of selling DTC perfume and fragrance cross-border

ESW

Selling DTC perfume and fragrance is an effective way to delight current brand fans and also attract new customers by offering an accessible entry point to high-end or luxury brands. Experts say the global fragrance market will generate $59.87 Customers expect a particular and elevated experience when shopping luxury.

article thumbnail

A Guide to Global Customer Service Excellence

ESW

Retailers and brands with DTC ecommerce channels often look to international markets to grow customer bases and revenue. However, this presents a unique set of challenges, particularly when it comes to global customer service. It is a crucial link that allows customers to interact with your brand.