Retail TouchPoints

AUGUST 9, 2021

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Many companies are accustomed to viewing performance by channel, by store or by product. Are existing customers sticking around? Are new customers coming back for more?

Customer 296

Customer Multi-channel B2C Omnichannel 296

Retail TouchPoints

NOVEMBER 12, 2020

The tool seeks to help retailers capture much more customer data, and at a faster rate compared to surveys and mystery shoppers. Associates using the platform can talk to customers as they normally would, except that a mic captures their conversations. Social media or word of mouth? Price, fit or competition? including CCPA.

Multi-channel 223

Multi-channel Customer Social Media Retail 223

Sailthru

FEBRUARY 5, 2020

In many cases, poor customer data management will be the catalyst. We all know that customer data is crucial for personalization, especially in the earliest stages of the customer journey as you’re still establishing that relationship. Raise does this well, using a long-term multi-channel approach.

Customer Data 97

Customer Data Customer Multi-channel Mobile Payments 97

Retail TouchPoints

DECEMBER 15, 2022

While instinct and surmise may have worked in the past, today marketers need to recognize exactly what customers want, when they want it and how they want it. Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave.

Multi-channel 208

Multi-channel POS Customer Data Mobile 208

Retail TouchPoints

OCTOBER 27, 2021

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. The Decline of Click-Based Attribution.

Multi-channel 273

Multi-channel Games Retail Social Media 273

Retail TouchPoints

AUGUST 29, 2023

What was a surprise-and-delight experience for customers two years ago is now an expectation. For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Basically, customers now expect to feel known. It’s also a giant undertaking.

Multi-channel 207

Multi-channel Retail Customer Experience Customer Data 207

ESW

JULY 6, 2023

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. It’s another to develop strategies and procedures that meet customer expectations without damaging revenue and profits. billion in sales in Q3 2020.”

eCommerce 139

eCommerce Payment Services Customer Shipping Costs 139

Retail TouchPoints

OCTOBER 25, 2023

Looking for even more data and insights to power your approach ? Offering excellent customer service is a business basic at any time of the year, but it’s particularly vital during the holiday season. Unfortunately, the nature of holiday shopping also makes customer service issues more problematic.

Multi-channel 312

Multi-channel Customer Experience Mobile Improvements 312

Ecommerce Platforms

FEBRUARY 9, 2023

We’ll cover: How to sell across channels with Shopify POS Go How to sell in person with Shopify POS Go How multi-brand stores can sell with Shopify POS Go Keep reading to learn all about the selling potential you have with Shopify POS Go. Use the built-in 1D and 2D barcode scanner to ring up customers by scanning products.

POS 104

POS Shopify Merchant Services Channel 104

Optimizely

JANUARY 28, 2020

With nearly infinite choices at their fingertips, lasting loyalty can only be achieved through a strategic, customer-centric approach that permeates the entire ecommerce operation. Marketers like you need access to customer data to gain deep insights into your buyers and drive real results. But how do you create that experience?

Marketing 195

Marketing Multi-channel Social Media Customer Data 195

Groove

AUGUST 18, 2020

Whether your goal is to grow your eCommerce store, establish more meaningful relationships with customers or automate your marketing efforts, both Klaviyo and MailChimp are great eCommerce marketing tools to help you get the job done. Real-Time Customer Data. Data Science. Determine the probability of customer churn.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.

Customer 88

Customer Customer Retention Social Media X-cart 88

Kissmetrics

DECEMBER 6, 2020

What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? This magic marketing channel is called email. Are you excited to use these or do you intend to create your own custom templates? This is especially true of your existing CRM and any other customer data sources.

Marketing 362

Marketing Multi-channel B2B Management 362

Ecommerce Platforms

JANUARY 2, 2023

The best AI chatbots are a fantastic way to enhance your customer support strategy, by giving your customers a means of self-service. Today, we’re going to be exploring some of the more highly-rated AI bots on the market, to ensure you can offer your customers the highest quality of conversational service. Go to the top.

Customer 104

Customer Multi-channel Live Chat Social Media 104

Retail TouchPoints

JANUARY 11, 2023

The beauty of the retail industry today is the number of options for brands to connect with customers. Brands once had the challenge of getting customers to walk through their large store doors, supplying products they wanted to purchase and hoping they would return, but everything was limited to that in-store traffic.

Social Media 256

Social Media Multi-channel Customer Loyalty Shopify 256

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. If you want to prove your worth to your customers and find ways to become more efficient, you need clear analytics to guide you. Here are our favorite Slack apps for project management.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Optimizely

JUNE 18, 2020

A major part of staying competitive (and candidly, simply keeping up with the times) is effectively leveraging customer data. In today’s world there’s no shortage of data brands have access to from marketing data to merchandising data and more. Health and beauty brands need to find a way to compete, and fast.

Beauty and Health 273

Beauty and Health Multi-channel Recommendation Customer Data 273

Retail TouchPoints

JULY 14, 2023

Generative AI is set to revolutionize ecommerce, enabling a more interactive and personalized shopping experience, which is integral to both attracting and retaining customers. In the crowded landscape of ecommerce, a positive customer experience across every aspect of an order has become intrinsic to online success.

eCommerce 190

eCommerce Order Fulfillment Fulfillment Multi-channel 190

Retail TouchPoints

JULY 13, 2023

Compliance is how companies can easily onboard new customers and grow faster, as well as navigate through red tape to get into new markets with ready-to-go products and services. At the same time, businesses across many sectors pivoted toward offering their own payment solutions for employees and customers alike.

Merchant Services 210

Merchant Services Payment Services Payments Banking 210

Dynamic Action

JULY 23, 2021

Introducing DynamicRecipes [Customer]. Equipping retailers with AI driven automation to cultivate and retain their most profitable customers across their Email, CDP, and Display Targeting systems and partners. The rise of retail data platforms has provided unprecedente d access to customer purchase and activity data.

Customer 62

Customer Multi-channel Outdoor Channel 62

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). shoppers) and a direct connection to the actual end transaction.

Retail 258

Retail Social Media Multi-channel Channel 258

Optimizely

MARCH 29, 2018

You collected important activity-based metrics, but you weren’t being a true data-driven marketer and tying it back to the most crucial metric of all: revenue. Are you really a data-driven B2C marketer? How many converted into long-term customers? Do you know where your customers have come from?

B2C 247

B2C Marketing Multi-channel Customer Data 247

Optimizely

JUNE 28, 2018

At-risk customers – Buyers who haven’t engaged with your online store—whether it’s ignoring your emails, not visiting your site, or making another purchase—in more than 30 days; the catalyst for starting an at-risk campaign. The Glossary.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

Optimizely

JANUARY 30, 2018

That’s despite the fact that research from the CMO Council and Netsertive revealed that 94% of marketers think that providing an omnichannel customer experience is crucial to business success. A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value. data) in order first.

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

Korona

JANUARY 26, 2023

Customer experience is at the heart of running a multi-channel retail store. Other channels such as social media, SMS, email, and online stores are all avenues to leverage for selling products and increasing the efficiency of your overall operations.

Point of Sale 52

Point of Sale Payment Services Multichannel Payments 52

Omnisend

FEBRUARY 14, 2023

Of all the marketing channels business owners use to attract customers to their online stores, none is as effective as email marketing. Over 64% of marketers currently use it to reach customers, proving just how popular email marketing is as a customer acquisition channel. Start free today.

WooCommerce 103

WooCommerce Customer Social Media Multi-channel 103

Kissmetrics

NOVEMBER 29, 2020

Nothing scares away new business like hard-to-reach customer service or disorganized sales calls. You still have the hard work of engaging your customers and clients, but all the heavy lifting associated with maintaining a call center is off your plate. Customers need prompt answers from helpful agents. Calling Capabilities.

Payment Services 311

Payment Services Omnichannel Multi-channel Channel 311

Algopix

DECEMBER 2, 2020

No matter the industry, customers today have more ways to research their options than ever before. Customer experiences are the ultimate deciding factor that separates successful companies from the rest. And how are companies using AI classification to revolutionize the customer experience? Catalog Price Optimization.

Customer Experience 78

Customer Experience Improvements Management Customer 78

BigCommerce

MAY 1, 2018

However, that’s not to say that big data can’t still be an essential tool in your arsenal as your grow your ecommerce channel. The key to wielding big data in such a way as to make it work for you demands you focus on two things: Your circle of competence. of available data is being used for these purposes.

Payment Services 412

Payment Services Merchant Services Improvements eCommerce 412

Ecommerce Platforms

OCTOBER 4, 2022

In this Shopline review, we’ll cover the platform’s key features, pricing, and customer support to help determine whether it's the right option for your new online store. To kickstart the creation of your online store, you start with a simple template, which you can then customize with Shopline’s drag-and-drop editor. . Go to the top.

eCommerce Platforms 208

eCommerce Platforms eCommerce Payment Services Merchant Services 208

BigCommerce

OCTOBER 20, 2017

customers get the same level of quality and service. personalized customer pricing. To help you navigate these changes, here are some of the latest B2B ecommerce trends we’ll cover in this piece: Focus on New Customer Acquisition. Integrate Your Systems for Multi-channel Selling. LTL shipping. Clarion Safety.

B2B 251

B2B eCommerce Payment Services Multi-channel 251

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? There are 2.14

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? There are 2.14

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

Kissmetrics

APRIL 20, 2021

The BOPUS (Buy Online, Pick Up In-Store) has been attracting hype for both retailers and customers, and this trend is expected to stay. However, it requires synergy between online commerce channels and physical retail to succeed. On the checkout landing page, customers can choose the date, time, and pickup location.

eCommerce 282

eCommerce Shipping Multi-channel Mobile 282

Ecommerce Platforms

JANUARY 15, 2023

In this LiveChat vs Zendesk comparison, we’re examining two popular tools for delivering valuable messaging-based support to customers. Today’s LiveChat vs Zendesk review looks at the functionality and features of two popular solutions from the customer service landscape. Here’s everything you need to know. Let’s dive in.

Live Chat 196

Live Chat Multi-channel Social Media Channel 196

Ecommerce Platforms

JANUARY 15, 2023

In this LiveChat vs Zendesk comparison, we’re examining two popular tools for delivering valuable messaging-based support to customers. Today’s LiveChat vs Zendesk review looks at the functionality and features of two popular solutions from the customer service landscape. Here’s everything you need to know. Let’s dive in.

Live Chat 196

Live Chat Multi-channel Social Media Channel 196

Smile.io

FEBRUARY 2, 2024

has built up the world's largest dataset of loyalty and retention data. has built up a decade of all-time data with over 700 million shoppers and over 800 million point transactions of customers earning and redeeming points with ecommerce brands. loyalty program impacts how often your customers buy from you.

Customer Loyalty 86

Customer Loyalty eCommerce Customer Merchant Services 86