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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 194
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How a Lack of Direct-to-Consumer Options Hurts Players

FastSpring

A lot of big changes around direct-to-consumer options in the games industry have been going on in the past few months. A ruling in favor of Epic in Epic Games v. Amidst these Goliaths fighting over revenue from games and in-app purchases are the players. For example: The settlement between U.S. States and Google.

Consumer 151
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7 Business Models for Monetizing Digital Content

GetElastic

In our latest webinar Monetizing Content in a World of Digital Disruption I covered a number of examples from across industries of innovative ways to get paid for digital products and content. While I encourage you to check out the replay for all the juicy details, this post recaps the various business models represented by the examples.

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Cross-Channel Home Décor Retailing: 5 Take Away Lessons from The Game Changers

RETAIL MANAGEMENT SOFTWARE

While brick and mortar stores still play a strategic role in this market vertical, online shopping has skyrocketed, and with $294 billion expected in online home furnishing sales by 2022, retail store owners can no longer afford to miss out on the opportunity to ramp up their cross-channel game plans. What is cross-channel retailing?

Channel 61
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Marketing Automation: What is it, Examples & Tools [2021]

Kissmetrics

But marketing automation tools make your job a little more painless, so you and your team can focus your time and attention on other efforts that drive revenue. For example, brands could create an automatic lead generation funnel that gathers an email address, sends a recorded demo, then invites the prospect to schedule a live demo.

Marketing 362
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Dropshipping Integration: Connecting EDI with fabric Marketplace

Fabric

First introduced in the 1960s to support shipment supply chains in the US military, it is a system of exchanging business documents electronically between different companies, organizations, or trading partners. In fact, EDI continues to dominate B2B digital sales and was the biggest electronic sales channel in 2021.

EDI 130
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Top Market-Driven B2B eCommerce Trends of 2021

GetElastic

Key data shows that: Mobile influences an average of over 40% of revenue in leading B2B organizations. B2B businesses should avoid succumbing to “Mobile Doom Loop” thinking, signalled by: Doubts surrounding mobile ROI. Prioritizing channels with larger contributors to current traffic.

B2B 145