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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 186
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How a Lack of Direct-to-Consumer Options Hurts Players

FastSpring

A lot of big changes around direct-to-consumer options in the games industry have been going on in the past few months. A ruling in favor of Epic in Epic Games v. Amidst these Goliaths fighting over revenue from games and in-app purchases are the players. For example: The settlement between U.S. States and Google.

Consumer 132
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Cross-Channel Home Décor Retailing: 5 Take Away Lessons from The Game Changers

RETAIL MANAGEMENT SOFTWARE

While brick and mortar stores still play a strategic role in this market vertical, online shopping has skyrocketed, and with $294 billion expected in online home furnishing sales by 2022, retail store owners can no longer afford to miss out on the opportunity to ramp up their cross-channel game plans. What is cross-channel retailing?

Channel 61
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Omni-channel pricing with the connected customer

Bryan Eisenberg

Let me tell you a story about how dynamic pricing issues and lack of cross-channel awareness created a negative message for a leading retail brand. My daughter was desperate, in the way only a fourteen year old can be, to purchase the Logo board game for her best friend’s birthday. Check out this demo below.

Channel 157
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Walmart Doubles Down on Digital Experimentation with Mashable, TikTok Events

Retail TouchPoints

Walmart is venturing further into social commerce and livestreaming with two virtual programs: Mashable Home , a virtual experience that will run through April 8, and the Spring Shop-Along: Beauty Edition livestream, which will be held on Walmart’s TikTok channel the night of March 11.

Events 179
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20 Creative YouTube Video Ideas You Should Use in 2021

Kissmetrics

Explainer videos with presentations about how and the best ways to use your products may raise engagement and the number of views on your channel. I would show you demos for each tip, and I’d be talking you through each one. This strategy will also motivate other people to interact more with your YouTube channel.

Webinar 317
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Capitalizing on Livestreaming’s Growth Potential: Expert Advice for Newbies

Retail TouchPoints

During the sales period, 62 influencer and retailer-run livestream channels surpassed RMB 100 million ( $14.2 Viewers don’t need to read reviews or watch an unboxing video; they can see product demos in real time and feel confident with their purchase.” festival in 2022 for proof. Who is our target consumer?”