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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

While the web may have become synonymous with “browsing,” the COVID-19 pandemic created a serious barrier between shoppers and leisurely real-world perusal of inventory. Chef Jamie Geller’s 8 Gifts for 8 Nights shows how a content-based approach to recommending gifts can be persuasive.

SEO 264
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6 Marketing Traps You Can Catch Students With

RetailMinded

Hop on Social Media According to the Pew Research Center, 35% of US youth say that they are on at least one of the existing social media platforms almost constantly. This fact demonstrates the huge popularity of social media as a communication and leisure channel among students.

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Ecommerce Chatbots 101: What Are They And Do You Need one?

GetElastic

There are any number of ways consumers today can connect with a brand and purchase products online – whether that’s on a website, in a mobile app, over email, on the phone, through social media, or in-store. According to drift, they are the fastest growing brand communication channel. Reduced abandoned shopping carts.

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6 MarTech Trends in 2021 and Beyond

Kissmetrics

Some of the many benefits of marketing analytics tools include: viewing real-time, comprehensive outcomes of marketing efforts across channels improving lead generation through actionable insights gaining insights into customer behavior and preferences using predictive analytics to enable your business to be proactive rather than reactive.

Marketing 278
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How to Pitch Journalists and Get a Response: Practical Media Pitch Examples for Ecommerce Brands

BigCommerce

Staying on top of all the names, contact information, and details is difficult, especially once you start actually communicating with journalists and editors, so I recommend using CRM software (preferably free if you’re on the budget or just don’t want to spend cash you don’t have) to organize everything. Describe their impact on your life.

eCommerce 340
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The Fulfillment Lab Review: Is This the Fulfillment Solution for You?

Ecommerce Platforms

GFS recommends the most strategic fulfillment centers for reducing shipping costs and boosting delivery spreads. We recommend opting for a tracked delivery service. The Fulfillment Lab also has a social media presence across Meta (Facebook), Twitter, Instagram, and YouTube. Choose your fulfillment centers.

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How Customer Lifecycle Marketing Breathes Life into Ecommerce Retention

Omnisend

For these functions, as well as others that result in customer success, your platform will need: Behavioral data collection and unification capabilities Lifecycle-specific segmentation Personalizable automations Lifecycle stage-specific campaigns Multi-marketing channel integration. Bringing out the big guns on social media is one of them.