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13 Retail Marketing Tips For Small Businesses In 2023

RetailMinded

The retail landscape has changed drastically over the past few years as businesses continue to ride the wake of a subsiding pandemic. So, what is your small business doing to keep up with the changing demands and latest trends? There are so many different ways you can partner with your fellow small business owners.

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Choosing the Best Marketing Channels for Your Retail Brand

retailnext

As a retail store owner or manager, you’re always looking for the best way to get new shoppers into your store and keep existing customers coming back for more. Instead, take the time to assess your existing customer base and target market and determine the most effective channels for marketing your business. Paid Search.

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Rewards Case Study: PetSmart Treats Rewards (+How to Recreate ther Program)

Smile.io

A refreshed mobile app experience As a brand that relies heavily on its brick-and-mortar retail locations, PetSmart needs to provide an optimized omnichannel customer experience. Integrate with Shopify POS to reward in-store purchases PetSmart (and most pet brands in general) is known for its in-store retail location.

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What Should You Look for in an Ecommerce Platform?

Kibo

The modern ecommerce platform is designed to help retailers create seamless experiences for customers while also managing the details of online commerce with ease. Good ecommerce can scale up or down easily and grow with companies as they expand their offerings and expand to new online channels. Enter The Modern Ecommerce Platform.

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How Much Does It Cost To Open a Retail Store?

Korona

The actual costs of opening a retail store vary depending on the type of retail business you want to start, the size of the store, and, last but not least, the location. However, according to vlogger and boutique owner Alli Schultz, the initial startup costs for opening a retail store can average up to $48,000.

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How to Use Paid Ads to Market to Pet Owners Effectively

Kissmetrics

Common Thread Collective reports 13 percent of pet supply sales happen via e-commerce channels—and that’s expected to grow drastically over the next several years. But, you don’t have to rely solely on SEO to get those posts found. That’s the power of using paid ads to target pet owners.

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6 DTC product content logistics challenges only a PIM can fix

Talkoot

Product pages are the most important page driving customer buying decisions (and influencing brand perception) on a DTC website: another Nielsen study found that 20% of users abandoned a purchase because of incomplete or unclear product information. Almost immediately, you are going to run into a variety of issues.