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How to Promote Your Small Business

Wiser

Starting and running a small business is one of the most rewarding experiences that anyone can have. But even with all this in place, it can still be difficult for small or local businesses to get noticed and stand out from the competition. Why Are Promotions Important For Small Businesses?

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The 5 Best Reputation Management Companies of 2020

Kissmetrics

Researchers at Womply analyzed 200,000 small businesses in every state, looking at a few dozen industries. They found that businesses with more than 82 total reviews earn 54 percent more money. Businesses achieved moderate to large jumps in revenue from the simplest tasks. It isn’t just about getting reviews either.

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3 Things Every Retailer Can Learn from Amazon

Retail TouchPoints

This platform, with its humble beginnings selling used books, has gone on to power the careers and fortunes of countless small businesses. Amazon’s innovations also have inspired some of the most game-changing new business models in retail, adopted by Target , Walmart and Macy’s to name just a few.

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9 AI Tools for Successful Marketing Funnels

Kissmetrics

Customer engagement has quickly become a widespread use for AI in the retail industry and beyond. With more customers expecting a hyper-personalized, real-time experience, the demand for AI technology in marketing has never been greater. Even small businesses need to adopt AI technology to keep up. Who Should Use Systeme?

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These 40 Entrepreneurs Swear by These Marketing & Growth Strategies

BigCommerce

PPC & organic are a winning combo. If you are in a market category that has active searches, pay to get seen and fight for conversions. It forces you to get good at all of the blocking and tackling basics of customer satisfaction and business. We started by attending over 20 retail shows a year to get in front of people.

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How to Promote Your Business

Wiser

The art of promoting your business is multifaceted, and layered with opportunities that span both traditional and digital platforms. While tried-and-true methods like direct mail or word-of-mouth marketing hold their own, newer strategies leveraging the ubiquity of the internet and social media cannot be ignored.

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April 2020 Industry Updates: Amazon’s Coronavirus Journey & Mobile’s Decline

ROI Revolution

Coronavirus and Amazon have made up two of the biggest news stories for marketers in April 2020. As the world’s second largest ecommerce company, Amazon has had an eventful month. Mobile traffic tends to be cheaper for PPC advertisers, so that may cause advertising costs to increase in coming weeks.