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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Key takeaways: SETs enable brands to craft exemplary customer experiences online by appealing to consumers’ multisensory perception. This is no longer science fiction. augmented reality) to fully virtual (e.g.

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How Coach, Mattel, PUMA and More Are Tackling 5 Critical Web3 Questions

Retail TouchPoints

Nearly half ( 49% ) of global CEOs in a 2022 PwC survey said that technology disruptors like AI, the metaverse and blockchain will impact profitability over the next 10 years. The D2 Summit: Retail Edition is a co-located conference at the Retail Innovation Conference & Expo , which is taking place June 13-15, 2023 in Chicago.

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The Role of the B2C Marketer Is Changing Fast. Here’s How to Keep Up

Optimizely

With new technologies, new social media platforms, and new competitors emerging every day, it can be tough to keep up and make your brand stand out. The best marketers are constantly reading up on trends, attending industry conferences, and keeping a close eye on the competition. But how do you know what’s right for your team?

B2C 231
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Personalization is Changing the Search Bar — and Retailers Need to Keep up

Retail TouchPoints

Implicit in this shift is the rise of personalization in the customer experience (CX). In fact, 64% of consumers will immediately try new products or services from companies that offer a high-quality customer experience. Instead, they’re open to discovering new items that they’ll be just as excited about.

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25 B2B ecommerce experts to follow

GetElastic

He now serves as an expert and consultant for mid-market and global B2B firms in the areas of ecommerce strategy, digital transformation, digital marketing and technology evaluation. She oversaw and led the strategy for Intuit.com, including a complete overhaul from the infrastructure all the way through to the customer experience.

B2B 144
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Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

The agenda for the virtual 2021 Retail Innovation Conference , taking place Nov. On the same day, Devora Rogers of market research consultancy Alter Agents shares results from the firm’s new study, including the depths of shopper “promiscuity” as customer loyalty fades and consumers constantly examine new options. It’s free!

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Capturing the Growing Spending Power of Gen Z and Gen Alpha

Retail TouchPoints

A panel at the June 2023 Retail Innovation Conference & Expo provided answers and insights in the session titled Gen Z and Gen Alpha: Creating Impactful Brands for the Next Wave of Consumers. For these retailers, SMS text is important for communication and push notifications, but it’s just one of many customer service technologies.

Mobile 225