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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Key takeaways: SETs enable brands to craft exemplary customer experiences online by appealing to consumers’ multisensory perception. This is no longer science fiction. augmented reality) to fully virtual (e.g.

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How Coach, Mattel, PUMA and More Are Tackling 5 Critical Web3 Questions

Retail TouchPoints

Nearly half ( 49% ) of global CEOs in a 2022 PwC survey said that technology disruptors like AI, the metaverse and blockchain will impact profitability over the next 10 years. The D2 Summit: Retail Edition is a co-located conference at the Retail Innovation Conference & Expo , which is taking place June 13-15, 2023 in Chicago.

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Retail Media is Omni-Funnel: How to Master It

Retail TouchPoints

Fortunately, RMNs have the power to raise brand awareness, nurture customer loyalty and show off our brands’ creativity while closing the sale, because retail media is full-funnel. Arnold regularly publishes original research and speaks at industry conferences.

Retail 218
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The Role of the B2C Marketer Is Changing Fast. Here’s How to Keep Up

Optimizely

With new technologies, new social media platforms, and new competitors emerging every day, it can be tough to keep up and make your brand stand out. The best marketers are constantly reading up on trends, attending industry conferences, and keeping a close eye on the competition. But how do you know what’s right for your team?

B2C 231
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Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

The agenda for the virtual 2021 Retail Innovation Conference , taking place Nov. On the same day, Devora Rogers of market research consultancy Alter Agents shares results from the firm’s new study, including the depths of shopper “promiscuity” as customer loyalty fades and consumers constantly examine new options. It’s free!

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What’s Missing in Digital Engagement? Consumer Behavioralist Says it’s Authentic Connection

Retail TouchPoints

Hughes will take the stage at the Retail Innovation Conference & Expo to explore why consumer connection is so often lost in the digital realm, and how brands and retailers can tap a tactical scorecard to help them assess and enrich personal relationships. It’s creating a disconnect when this technology was supposed to connect the world.

Consumer 206
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Personalization is Changing the Search Bar — and Retailers Need to Keep up

Retail TouchPoints

As such, it will be critical for businesses to master the art of recommendation to maintain customer loyalty. That said, it’s unrealistic to expect new technology to immediately be able to guess what a user wants — and companies can’t risk continuing to sacrifice consumer privacy for personalization.