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9 Must-See Sessions at eTail East 2017

Optimizely

If you work in ecommerce on the east coast, you’re already eagerly anticipating the upcoming eTail East 2017 Conference in Boston. There are great sessions within each of these specialized tracks, and then even more during the main conference on Tuesday through Thursday. Tapping Into The Omni-Channel Nature of Today’s Consumer.

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Ulta Beauty, American Eagle Share How Supply Chain Investments Can Drive the Entire Company

Retail TouchPoints

Supply chain and last mile challenges have been grabbing headlines for months, and executives from Ulta Beauty , American Eagle and others shared their advice on how retailers can turn these troubles into opportunities at the Home Delivery World logistics conference. This will reduce walking for our associates by 47%.”.

Supplies 252
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Retail Media: Everything You Need to Know

Retail TouchPoints

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). shoppers) and a direct connection to the actual end transaction.

Retail 270
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ChannelAdvisor User Conference East: Optimization is Coming

ChannelAdvisor

Every year, we host our Catalyst conference that’s quickly become the industry standard in e-commerce events. Thus, the ChannelAdvisor User Conference was born. The 2016 User Conference East took place last Thursday, October 7 at the beautiful Washington Duke Inn in Durham, North Carolina. Key takeaway: Pick the right strategy!

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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd said that “One thing that we found is that many marketplaces were not cannibalistic with our own direct-to-consumer channels. Todd recommends that game devs consider those larger platforms as part of a video game marketing strategy that includes multiple channels for selling games , but that they not rely solely on them.

Games 186
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The New Era Of Retail Hybridization Creates Unparalleled Opportunities

Steve Dennis

Unfortunately, much like the years-long fascination with the “retail apocalypse” and just about all things omni-channel, there is some truthiness in all this, but not much that provides tangible strategic guidance. However, many remarkable retailers—including “old dogs” like Walmart, Target , Best Buy and Tractor Supply Co.,

eCommerce 148
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Blake Nordstrom: Gone too soon, but his impact on retail will long be remembered

Steve Dennis

Nordstrom was one of a handful of retailers that understood early on that the customer is the channel and it’s all just commerce. Accordingly, the company committed to being channel agnostic and began investing in creating a truly seamless experience across channels many years ahead of its competition. Innovation.

eCommerce 109