Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year
Retail TouchPoints
APRIL 11, 2024
Using predictive synthetic data, a retailer could predict that a shopper who buys Starbucks ground coffee at Safeway on a Tuesday is also likely to buy Kerrygold butter in the same shopping trip — and could, for example, send them a mobile coupon while they’re in-store.
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