article thumbnail

How Consumer Electronics Brands Can Reduce Holiday Shopping Returns

ESW

American consumers spent an astounding $1.29 trillion in online retail sales in 2022, yet roughly $212 billion worth of products — more than 16% of sales — were sent back in the form of online returns. So how can consumer electronics brands reduce the number of holiday returns this year? Buyer’s remorse: 13.6%

article thumbnail

Gamified Training Boosts Brand’s Appliance Sales 26.2%

Retail TouchPoints

for associates at several large consumer electronics retailers. While BSH has been the primary beneficiary of the training solution, “ we see this as being beneficial to the retailer too, because it helps them to offer something that online retailers cannot ,” said Antonsen.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Rising Tide of Returns: Handling the Post-Holiday Surge  

ESW

The flood of post-holiday returns is a perennial headache for brands and retailers. But returns also present opportunities for online retailers and brands. Brands and retailers should, of course, focus on reducing returns. Retailers can use the returns process to collect valuable first-party data.

Gifts 78
article thumbnail

How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

Then along came the Internet and the subsequent boom of online retailers and e-commerce, which not only changed the consumer journey, but also made change very difficult for brands with heavy equity in old distribution models.” Not only can customers buy everything they needed online, they could do it at one place – Amazon.

eCommerce 139
article thumbnail

Digital Shelf Benchmarks: What Does Great Performance Look Like?

ChannelAdvisor

From our extensive experience working with brands across e-commerce and online retail, we already know that bolstering these pillars leads to growth and profitability for brands. . We chose to focus on a category at the forefront of e-commerce adaptation: consumer electronics, specifically in the US. Content and reviews.

eCommerce 104
article thumbnail

Digital Shelf Benchmarks: What Does Great Performance Look Like?

ChannelAdvisor

From our extensive experience working with brands across e-commerce and online retail, we already know that bolstering these pillars leads to growth and profitability for brands. . We chose to focus on a category at the forefront of e-commerce adaptation: consumer electronics, specifically in the US. Content and reviews.

article thumbnail

Is Your 2022 Amazon Holiday Strategy Primed for the Prime Fall Deal Event?

ROI Revolution

Amazon has not spoken publicly about the event, but the online retailer reportedly sent a message to sellers in Q2 about the second Prime Day event. Inventory management will be the key to success on Amazon during the Prime Fall Deal Event and, just a few weeks later, Cyber Week.

Events 78