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Salesforce Survey: 36% of Retail Employees Already Using Generative AI

Retail TouchPoints

The survey also indicated that retailers are responding to these potential dangers: 62% have established guidelines to address transparency, data security and privacy around the ethical use of generative AI, as well as commitments around ensuring trustworthy and unbiased outputs.

Retail 316
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How Enterprise Modernization and Artificial Intelligence are Charting a New Course for the Consumer Industry

Retail TouchPoints

This moderating trend in inflation is an encouraging development, but it is not without its caveats, particularly within the dynamic and complex terrain of the retail and consumer goods industries. As we look ahead, AI and hybrid cloud technologies offer robust solutions to the challenges within the retail and consumer goods landscape.

Consumer 246
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Walgreens, the Media Network

Retail TouchPoints

Unlike Amazon, the online native, Walgreens presents advertisers with a more bespoke proposition for those that wish to deliver their ads alongside a range of consumer goods and pharmaceutical products. Walgreens in particular is privy to highly sensitive first-party consumer data, having pharmaceuticals at the center of the business.

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Forrester Q&A: How CMOs Can Meet Louder Demands for Localization

Retail TouchPoints

RTP: Where do you see the biggest impacts on retail and consumer goods companies from this new era of localization? Husson: I think the most profound impact will come from changes in consumer behaviors and expectations. It is thus key to delve into their emotions to understand what’s happening below the surface.

Consumer 198
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What DTC Disruptors Can Teach Legacy Brands About Leveraging First-Party Data

Retail TouchPoints

With tracking cookies departing and consumer data privacy concerns rising, first-party data — information that companies collect directly from their customers — represents a much-needed gold mine for retailers and brands. There’s been a similar situation in terms of the distribution of all manner of consumer goods.

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Mobile, Voice, Facial Recognition: Contactless Options Could Thrive Even Post-COVID-19

Retail TouchPoints

“In the last few years things like shop and scan and curbside pickup have popped up, but the numbers vary wildly depending on the retailer,” said Shannon Warner, VP of Retail and Consumer Goods at Capgemini Invent in an interview with Retail TouchPoints. Voice Interfaces Show Potential Both In-Store And Outside.

Mobile 278
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Shoptalk 2022: Advanced Personalization Strategies and the Power of Community

Retail TouchPoints

The approaching sunset of cookies and increased consumer concerns about privacy are pushing retailers to find new ways to personalize everything from product recommendations to communications preferences. Finding Personalization’s Sweet Spots.