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The Need for Delivery Speed Drives Holiday Hiring

Retail TouchPoints

Retailers hope to “flatten the curve” of holiday sales spikes by spreading their deals out over the course of the season, preventing the queues and crowds that have traditionally descended on stores on big “deal” days such as Black Friday. The pandemic has negatively impacted the department stores’ businesses.

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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. Essentially, The Amazon Effect refers to the ways in which consumer expectations have changed as a result of shopping with the dominant online marketplace.

eCommerce 139
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How Traditional Retailers Use Digital Marketing to Stay Relevant

Optimizely

Much like Millennial and Gen Z consumers, brands that launched after the digital revolution truly “grew up” with ecommerce. It’s likely that Sephora dug into their customer data to find the average time between repeat purchases of the same product, to get precise insights into the timing of the send.

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Macy’s vs. HBC: Two Different Takes on the Ecommerce Spinoff

Retail TouchPoints

Consumers have moved on to a very digitally led lifestyle and mindset, whereas the retail industry, at least many legacy retailers, still think of digital commerce as separate from store commerce. . This strategy could hold water.

eCommerce 276
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Inside the Overlap Between Omnichannel and Personalized Experiences in Retail

Sailthru

Technology has created a complex customer journey. Today’s consumers use an average of almost five touchpoints on the path to purchase, moving between the digital and physical worlds. They also communicate these offerings to customers; during Q4, 6.6% How can a brand master the omnichannel experience?

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Retail vs Ecommerce: What’s the Difference?

Ecommerce Platforms

The term “retail” refers to the sale of goods and services to consumers. The retailer then sells the finished product to the end consumer for a profit. Similar to retail stores, ecommerce stores focus on delivering products or services to consumers in most cases. How Does Retail Work? What is Ecommerce?

eCommerce 104
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Nordstrom: No good deeds go unpunished

Steve Dennis

Despite a strong consumer outlook, everyone from Amazon to Walmart to Macy’s to Home Depot to Target seems to be falling out of favor. While there are opportunities to participate more actively in the sharing economy, Nordstrom’s overall social game is strong, earning it the leading US department store rating from BrandWatch.