Remove Consumer Remove Customer Data Remove POS Remove Retail
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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

in March 2020, consumer buying behavior began shifting. As a result, retailers needed to reshape their ordering options and, in some cases, the entire layout of their stores. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy.

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5 Reasons Why Your Business Should Focus on Customer Data

Retail TouchPoints

There’s no doubt that digital innovation is revolutionizing the retail landscape — just imagine that today, the average person produces some 1.7 MB of data every second. Leaving an information footprint everywhere we go in the online world, it’s those that can make sense of this data that get ahead of the competition.

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Your ID-POS are a Data Treasure Trove: How to Leverage them to Drive Customer Experiences

Retail TouchPoints

I will share a customer case example that answers these questions. In this case, we used ID-POS data, which bypasses all the challenges of third-party data as an abundant and rich first-party data source. Lawson’s nationwide operations demanded flexible and agile responses to meet customers’ changing demands.

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Guarding the Retail Fortress: Cybersecurity Challenges and Network Interruption Risks

Retail TouchPoints

In the last several years, retailers have increased the speed with which they have built online and mobile app presence. With this evolution into digital sales and the increased use of data mining, retailers are facing unprecedented challenges in digital security.

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6 POS Software Performance Metric Thrift Stores Must Track

iVend

For retailers, thrift stores have become part of the ‘mainstream’, managed with many of the key disciplines of ‘regular’ retail. But thrift retail also has its own unique characteristics and store performance indicators. iVend offers specialist POS software designed for thrift stores.

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How Technology is Helping Retailers Through the Labor Shortage

Retail TouchPoints

As the world recovers from the pandemic and consumers return to the high street, retailers are eager to capitalize on the increased footfall by providing an exceptional in-store experience. To stay afloat during the lockdown, some retailers had to let go of their in-store associates.

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How Mobile POS System Can Help Retailers Stay Fully Operational with Fewer Associates

RETAIL MANAGEMENT SOFTWARE

In the face of unprecedented and challenging market disruptions, forward-thinking retailers are turning to mobile POS systems to maximize productivity and profits. In addition, investments in the right retail technology can improve the overall customer experience, even when there is a staff shortage.